3 Tips For Building Your Client List From The Ground Up

by golda on April 7, 2011

“Alright Golda, I just started my home based business and my company has emails that I can send to people, why do I need a list?” Anyone ever ask you that question? Perhaps you’ve asked that question yourself. Well in a nutshell, you want to have your own list because it is YOURS. You can take it with you where ever you go. You never have to fear losing your well established relationships if your company folds or you decide that it is no longer home.
 
You will want to read this article if you are brand spanking new to your home based business or if you need to build your list from scratch and build it fast. You will have three simple but powerful tips that you can start implementing tomorrow if not today.
 
The first tip is to utilize the power of the phone to host your own free weekly conference call. I know you may be thinking “HELLO, I am brand new to this who would possibly want to get on a conference call with me?” I would, if the topic were of interest to me. You job at this point to identify what people in your niche want to hear. You can find the answer to this by doing some research. Use social media (facebook and twitter) to see what people are talking about. You can also do some keyword research to see what people are searching for everyday. Now that you have your answer, find an expert in that area and interview them. For example, if people in your niche want to know about copywriting, find the expert copywriter and ask for the interview. You may be surprised to know how easy this is and that there are influential people who are more than willing to be interviewed by you. They don’t need to know that you are a newbie. Remember, it’s all about your posture. People love interviews and have build very profitable careers off of them. Can we say Oprah Winfrey? Now that you have your interview scheduled, you can promote it and have people register before they get the call in details. You can build a huge list from your free weekly interviews with the experts.
 
The second tip to build a huge client list is to host a tele-summit. I have seen this being utilized by many people over the last few months. A tele-summit is basically a conference call on steroids. You have a lineup of speakers over the course of a weekend or week. I’ve even seen some extend as long a month with a different speaker each night. Get this…it’s completely free for your attendees, all they have to do is register. Now you may be wondering why on earth a prominent leader would agree to take part in a free tele-summit. Well you can and should give them the opportunity to sell their product at the end of the call if they have one. The speaker gets exposure to a new audience, yours, and you are positioning yourself as a leader. I won’t even mention the various products that you can create and sell to your list. This is definitely on my list building strategies to implement!
 
The third tip to build your client list is…drum roll please….Social Media. There are some people who have mastered this tip to build their lists. Sandi Krakowski, Carrie Wilkerson, Kimberly Castleberry and Mari Smith are just a few. If you don’t have a facebook and twitter account them you are leaving money on the table. If you aren’t using your facebook or twitter accounts to connect with people and talk to them about what’s important to them, and speaking in their language, then you are missing out big time. How exactly do you build a list using social media the fun way? Earlier I mentioned that you can use social media to see what people are talking about. You can also use social media to test your headlines. See what works, what people responding to and then lead them back to your blog or website. ALWAYS lead the traffic back to your blog and to your free offer. Keep in mind that the market place pays for value and as long as you are answering a need they will be happy to trade their information.
 
Follow these tips and you can build a HUGE list and avoid common mistakes made by many people even the self titled “gurus”.

Comments

comments

{ 13 comments… read them below or add one }

1 Jym Tarrant
Twitter: JymTarrant
April 7, 2011 at 11:33 pm

Hi Golda,

Nice tips from you yet again. I use the last one already, but have never seriously considered the others yet. I'm sure I'm not alone in feeling that hosting a tele-seminar (let alone a tele-summit) is a huge step that I'm not ready to take yet.
But from experience, taking steps like these always leads to massive results, and the idea of holding such an event is often far more intimidating than actually doing it. I don't have room in my schedule to get into a new project along these lines right now, but I'll definitely consider it seriously a little further down the line.
Thanks for sharing!
Jym

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2 Golda
Twitter: only1golda
April 8, 2011 at 12:07 pm

Hi Jym, thanks for your comment. The most important thing to remember is to take one step at a time. As long as your doing something that is working, and it seems as though you are, then continue until your ready to add the next step.

Golda

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3 Golda
Twitter: only1golda
April 8, 2011 at 12:07 pm

Hi Jym, thanks for your comment. The most important thing to remember is to take one step at a time. As long as your doing something that is working, and it seems as though you are, then continue until your ready to add the next step.

Golda

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4 Steve Nicholas
Twitter: stevetheowl12
April 8, 2011 at 12:34 pm

Great post, Golda! I would've never thought of going right out of the gate with a conference call.  You are so right about it being your list rather than the company's list. It is always a good idea to take control of your own situation to the greatest degree possible in your business.

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5 Golda
Twitter: only1golda
April 8, 2011 at 4:14 pm

Hi Steve, I agree with you. I never thought about that but my mentor said to DO IT! The easiest thing to do are interviews with people in your field. It takes the pressure off of having to deliver the content yourself and still draw people in who are interested. Until next time…

Golda

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6 Deb Webb April 9, 2011 at 1:34 pm

Great post, thanks for the advice. Building a list is something I have avoided up to this point but you have provided me with some good ideas to change that. Thanks again.

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7 Golda
Twitter: only1golda
April 9, 2011 at 5:02 pm

Hi Deb. I’m a dog person so I love your blog! Deb if you are running a business either for profit or non-profit, you absolutely NEED to build that list pronto. Here’s another idea for you, create a joint venture with someone in a related area. You have so many possibilities. Hope that helps. Until next time…

Golda

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8 Lynn Brown
Twitter: learnit2earnit
April 9, 2011 at 3:29 pm

Your tips and advice are a great way for new 'up-and-coming' business owners to begin creating their client and contact lists.  I would like to add that once you start building your list, it will be important to keep in contact with them.  So having a good email account software such as iContact, Constant Contact or AWeber should be considered. 

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9 Golda
Twitter: only1golda
April 9, 2011 at 4:25 pm

Hi Lynn. Great to see you here. I agree with you in that once you build that list you want to build a relationship with that list. I mentioned that in a previous post regarding list building. The whole point of building the list is to have a relationship with the people on it and eventually monetize it. Glad to see that we’re on the same page Lynn. Have an awesome day!

Golda

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10 Joko Susilo April 10, 2011 at 4:18 am

Great tips Golda. You showed us how to get client list smartly. Thumb up for you

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11 Golda
Twitter: only1golda
April 11, 2011 at 12:30 pm

Hi Joko, thank you for your comment. What did you like most about the article?

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12 Bruce April 15, 2011 at 11:15 am

Golda,
Thank you for the great advice here on how to build a client list. If anyone is truly serious in building a business, they certainly should be doing what it takes to build the list. Without it we die. What most business people don't realize, both newbie and experienced, is that you can never have enough ways to prospect!
Social media appears to be one of the hottest ways to building a list right now.
Keep up the great work here!
Regards,
Bruce

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13 Golda
Twitter: only1golda
April 15, 2011 at 2:54 pm

Thank you Bruce. I appreciate your comment.

Golda

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