3 Tips for Building a Responsive Opt-In Email List

by golda on September 3, 2011

 3 Tips for Building a Responsive Opt-In Email List

By Golda Smith

 

Whether you’re building your fitness or wellness business online or offline, if you want to grow your profits, you’ll need to build your in house list. The money is in the list, right? Well sort of. The whole truth is that the money is in the relationship that you build with your subscribers. Are you having relevant interaction? Are you providing value? Are you answering the questions that your clients are asking themselves? Master this and you will begin to build a magnetic list that can’t get enough of what you have to offer. In this article we will discuss how to build a  responsive and profitable list.

Create your opt-in offer- This step often stops many entrepreneurs before they even begin. Even if you’ve never done it before, it’s not complicated at all to create a kick butt opt in offer that people can’t get enough of. The question that you’ll want to ask and answer is “What is the urgent pressing problem that my target market needs answers to?” Is it loose the stubborn belly fat, get the children out of the house without the morning meltdown, have the energy to play with their kids or feel sexy again? Craft your response in the form of a report, video series or audio, and there you have it.

Market, market, market- Once you taken the step to create your kick butt opt in offer the next step is to share it. There are so many avenues you can take. Place it at the end of every blog post in your bio section. You can search for sites in your niche that accept guest writers, submit a couple of articles and often times you will be allowed to include a bio and or a link back to your site. If you have a podcast or blog talk radio show, always mention your free opt-in offer to your listeners. Any speaking engagements you have that’s another opportunity to share your opt-in offer and ALWAYS share your offer through social media…daily! If you’re looking for low cost methods, which will speed up the list building process, you can use Facebook PPC.

Building a tight relationship- By now people are opting into your list to get your offer and your list is growing but this isn’t it! You want to make sure that you are building a relationship with your list. You can build a tight relationship with your readers through a weekly newsletter delivered via email, through your auto responder that should begin immediately whenever someone opts into your list and definitely through daily interaction on social media. Paying attention to these details will position you as a trusted source for information in your niche. People will look forward to your daily communication and will respond when you ask them to.

List building is not complicated!

It can be loads of fun but it will take consistent effort. Every day, you should do at least one task to increase your list. Remember to focus on your subscribers. Who are they? What challenges are they having and how can you assist them? When you can answer these questions, not only will you have a growing list but you will have a highly magnetic list filled with people who want to be there and will open and read everything you publish. That’s most important, that THEY want to be there.

A lot of marketers think “what’s in it for me?” when the connectors are thinking “how can I serve my market today?” If you find yourself struggling then perhaps you are asking the wrong question and should focus on bringing value to the market place. Your list, not the size but the quality of your list is a reflection of the value you offer to your readers. 

 

 

Golda Smith is a single mom who is building her “Business From The Kitchen Table” working with Fitness and Wellness Experts to put more muscle in their social media marketing. She has a new report to you to help build your fitness business through social media. Get started NOW!

 

Comments

comments

{ 22 comments… read them below or add one }

1 Wendy Hewlett March 17, 2011 at 7:04 am

I love this post Golda!  You are asking all the right questions … How can I serve my market today is a great question to start off every day!!  It really is all about the relationships!

Wendy

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2 Golda
Twitter: only1golda
March 17, 2011 at 12:57 pm

Thank you Wendy! Yes we absolutely should be asking that question everyday, it would make such a huge difference in our relationships. As we are helping our customers get what they want, we will get what we want. It’s about the quality of the relationships! Until next time…

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3 Steve Nicholas
Twitter: stevetheowl12
March 17, 2011 at 7:44 pm

Great post, Golda! It is important to remember that you're in business to help other people. As soon as you lose sight of that, you're setting yourself up for disaster.

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4 Golda
Twitter: only1golda
March 17, 2011 at 8:29 pm

Hi Steve and thank you. Customer needs first, that’s how we will grow our business’s.

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5 Danny @ Firepole Marketing March 19, 2011 at 1:22 pm

Hi Golda, I enjoyed reading this post – it's nice to see others out there who are really thinking about creating value, rather than just "sell, sell, sell". Keep up the good work!

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6 Golda
Twitter: only1golda
March 21, 2011 at 3:18 am

Hi Danny,

Thank you for you comment and the compliment. Until next time…

Golda

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7 Jeanine March 19, 2011 at 6:04 pm

This is a weakness of mine! I am great at loading an autoresponder with messages but then, I run out of ideas for continued contact. I don't really have a newsletter! Thanks for reminding me that I need to get right on that.
Jeanine

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8 Golda
Twitter: only1golda
March 21, 2011 at 3:17 am

Hi Jeanine,

This is great feedback. I’ve talked to a lot of marketers and you are not alone. Actually what goes into my newsletter is an article form my blog. For me, the point of sending the newsletter is to get my reader back to my blog as well as sharing other information with them. I share that to let you know that it isn’t difficult. Just make sure that when you do start, you remain consistent. Until next time…

Golda

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9 Janet @ The Natural Networker
Twitter: janetcallaway
March 19, 2011 at 7:11 pm

Golda, aloha.  You are so right that your list is not much good if you do not have/build relationships with the people on it.  A one time mailing asking people to 'BUY NOW" does not make a relationship.
Your distinction between marketers and connectors is excellent.. 

When you think about it, it gets back to the Golden Rule.  How would you like to be treated?  Are you treating the people on your list the same way?  If the answers are not the same, you know something has to change.  Best wishes for a great weekend.  Aloha.  Janet

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10 Golda
Twitter: only1golda
March 21, 2011 at 3:13 am

Aloha Janet, thank you for your insights. I love you making the connection with the Golden Rule, that’s so true. Treat people the way YOU want to be treated period.
Until next time…

Golda

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11 Leanne Chesser March 19, 2011 at 9:19 pm

Excellent points, Golda, and I totally agree. I don't like saying that the money is in the list. Like you said, the money is in the relationship you build with your list and in the responsiveness of your list (that magnetic factor you referred to at the end of your post).

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12 Golda
Twitter: only1golda
March 21, 2011 at 3:11 am

Hi Leanne,

Great minds think alike 🙂
It’s all about showing your clients/customers/business partners that you care about them…genuinely. We should be building for longevity.

Golda

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13 eric
Twitter: thinkmarketact
March 20, 2011 at 2:06 am

List building….. It is on my list of things to do.  I am changing the focus of my blog first though.  I want to have a smaller niche.  In the mean time i am getting 5-10 emails a day for my list.  Not sending them anything besides a custom conformation and welcome email.  

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14 Golda
Twitter: only1golda
March 21, 2011 at 3:09 am

Hi Eric and welcome to my blog. You absolutely want to focus on building your list as soon as you focus on your niche. Also I recommend communicating with them 2-3 times per week. People have a short attention span so that’s a good amount of interaction without overwhelming them. Until next time…

Golda

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15 Mavis Nong @ Blog Traffic March 20, 2011 at 5:31 pm

Hey Golda,
Great points you are sharing here. As a marketer, your goal should be to build relationships and help people get what they want, then everything else follows.
Thanks for sharing your insights.
All the best,
Mavis
 

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16 Golda
Twitter: only1golda
March 21, 2011 at 3:05 am

Thank yo Mavis. I think that you do an excellent job with regards to relationship building. Until next time…

Golda

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17 Tisha March 20, 2011 at 11:23 pm

You made a good point about making eZines or newsletters. This is a very important part for network marketers to keep their readers interested in them.
 
~Tisha

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18 Golda
Twitter: only1golda
March 21, 2011 at 3:04 am

Hi Tisha and welcome to my blog. Do you have a newsletter? How do you keep in touch with your customers?

Golda

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19 Oliver Tausend
Twitter: luckyoliver70
March 21, 2011 at 6:15 am

Hi Golda,
very true, the money is in the relationships. That's why relevant interaction is very important, as you note.
Thanks for sharing your insights.
Take care
Oliver

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20 Golda
Twitter: only1golda
March 21, 2011 at 12:48 pm

Good day Oliver it’s always a pleasure to have you share your insights. Thank you and if I may say…you are a master at relationship building. Until next time…

Golda

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21 Devesh March 21, 2011 at 1:25 pm

Great Post. List building is something that every blogger should do from beginning.
Providing quality content is the best way to make relationship with the subscribers.
 
Anyways, Thanks for sharing this great post. Keep up the good work.

~Dev
 
 
 

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22 Golda
Twitter: only1golda
March 21, 2011 at 11:52 pm

List building is something that every business owner should be conscious of. Thanks for your comment Devesh. Until next time….

Golda

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