3 Tips for Building a Responsive Opt-In Email List
By Golda Smith
Whether you’re building your fitness or wellness business online or offline, if you want to grow your profits, you’ll need to build your in house list. The money is in the list, right? Well sort of. The whole truth is that the money is in the relationship that you build with your subscribers. Are you having relevant interaction? Are you providing value? Are you answering the questions that your clients are asking themselves? Master this and you will begin to build a magnetic list that can’t get enough of what you have to offer. In this article we will discuss how to build a responsive and profitable list.
Create your opt-in offer- This step often stops many entrepreneurs before they even begin. Even if you’ve never done it before, it’s not complicated at all to create a kick butt opt in offer that people can’t get enough of. The question that you’ll want to ask and answer is “What is the urgent pressing problem that my target market needs answers to?” Is it loose the stubborn belly fat, get the children out of the house without the morning meltdown, have the energy to play with their kids or feel sexy again? Craft your response in the form of a report, video series or audio, and there you have it.
Market, market, market- Once you taken the step to create your kick butt opt in offer the next step is to share it. There are so many avenues you can take. Place it at the end of every blog post in your bio section. You can search for sites in your niche that accept guest writers, submit a couple of articles and often times you will be allowed to include a bio and or a link back to your site. If you have a podcast or blog talk radio show, always mention your free opt-in offer to your listeners. Any speaking engagements you have that’s another opportunity to share your opt-in offer and ALWAYS share your offer through social media…daily! If you’re looking for low cost methods, which will speed up the list building process, you can use Facebook PPC.
Building a tight relationship- By now people are opting into your list to get your offer and your list is growing but this isn’t it! You want to make sure that you are building a relationship with your list. You can build a tight relationship with your readers through a weekly newsletter delivered via email, through your auto responder that should begin immediately whenever someone opts into your list and definitely through daily interaction on social media. Paying attention to these details will position you as a trusted source for information in your niche. People will look forward to your daily communication and will respond when you ask them to.
List building is not complicated!
It can be loads of fun but it will take consistent effort. Every day, you should do at least one task to increase your list. Remember to focus on your subscribers. Who are they? What challenges are they having and how can you assist them? When you can answer these questions, not only will you have a growing list but you will have a highly magnetic list filled with people who want to be there and will open and read everything you publish. That’s most important, that THEY want to be there.
A lot of marketers think “what’s in it for me?” when the connectors are thinking “how can I serve my market today?” If you find yourself struggling then perhaps you are asking the wrong question and should focus on bringing value to the market place. Your list, not the size but the quality of your list is a reflection of the value you offer to your readers.
Golda Smith is a single mom who is building her “Business From The Kitchen Table” working with Fitness and Wellness Experts to put more muscle in their social media marketing. She has a new report to you to help build your fitness business through social media. Get started NOW!