5 Mistakes Mompreneurs are Making with Social Media

by golda on July 5, 2012

5 Mistakes Mompreneurs are Making with Social Media

5 Mistakes Mompreneurs are Making with Social Media

By Golda Smith


Chances are you have a Facebook Like page, Twitter account, maybe even Pinterest and LinkedIn accounts as well. Love it or hate it social media is here to stay. One reason why people are frustrated is because they aren’t seeing the results they desire. They’re spending time and money hoping to use it to increase their bank accounts. They don’t “get” it, nor do they understand how to get a return on their investment.
 

Here are just 5 mistakes that Mompreneurs are making on social media and how to avoid them.

 
Not having a plan- ask the average business owner how social media fits into their marketing plan and you’ll likely get a blank stare. Too many people make the mistake of creating a profile on Facebook and Twitter without any strategy as to how they will use it to grow their business. Not having a social media plan is like jumping into the ocean and not knowing how to swim. Your arms start flapping and your legs are kicking. You’re gasping for air trying to keep afloat and not drown. Some people are able to jump in and ride the waves and others…well, they get tired. Eventually they give up, thinking that this social media thing is overrated and just won’t work for them. Nonsense! Know what results you want to create and you do this by creating your written plan.  
 
Having one way conversations-Growing up, my mother never asked questions when she thought I did something wrong. Instead she would tell me exactly what happened…crazy, I know. Would you believe that some people do the same thing on social media? They don’t ask enough questions from their audience. Instead, they use their platform to constantly push their product or service. Maybe it’s due to lack of self-confidence. However, no one wants to feel like they are being sold. Instead, they want to talk to a friend. That’s the beauty of social media…you can create strong communities of people engaged in one big, fun ongoing conversation.
 
Having disconnected profiles-If you have multiple social media sites, it is so important that there is some uniformity among them. A person should be able to look at your Facebook page, Twitter page and blog and feel like they are right at home with their good friend. If I look at your pages and have to ask myself if they belong to the same person…Houston, we have a problem! Try to use the same profile photo and the same bio across all your sites. Also, if you have a site that for some reason you’re no longer active on, for example Myspace, go back and update that profile as well.
 
To hard to find-We're not playing peek-a-boo people! I see this one way to often. You go to a website or blog and you want to see their social media pages but there are no visible buttons. It may be buried at the bottom of the home page (big mistake) or just not there at all (CRAZY). I've also seen way to many instances where people who call themselves entrepreneurs use their personal Facebook page as their business page…which Facebook doesn't like OR they don't have a clickable link from their personal page to their Like page. Do you see how that can be frustrating to someone who just wants to see what you have to offer? If you make it difficult for people to connect with you, they will simply move onto the next person. Like it or not, that's the world we live in. 
 
Not looking at the data- I’m a numbers girl, probably why I majored in chemistry and minored in math. There are a plethora of tools that you can use to track and analyze your social media data, just pick a few and get serious about studying the numbers. When you take the time to study the data, you can see what posts people are responding to, what topics stir people to take action, what pages people are consuming on your blog and so much more. This is where many people really get stuck…they don’t know how to interpret the data. Perfect task for your Social Media Manager.
 
This isn’t an exhaustive list of mistakes entrepreneurs are making on social media but it’s a start. Are you or someone you know making these mistakes?

 
 

5 Mistakes Mompreneurs are Making with Social MediaGolda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that hold their businesses together. Are you on Twitter? Get your checklist, now. Don't tweet without this!

5 Mistakes Mompreneurs are Making with Social Media

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1 lynette Barbieri July 6, 2012 at 10:58 pm

This was great! Id love future e-mails!!

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2 Golda
Twitter: only1golda
July 10, 2012 at 3:17 pm

Hi Lynette-
If you’d like to receive future emails please make sure to get on our mailing list. Thank you for visiting our site.

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