5 Words and Phrases You Should Stop Using Immediately In Your MLM/Network Marketing Business

by golda on April 21, 2011

5 Words and Phrases You Should Stop Using Immediately In Your MLM/Network Marketing Business


By Golda Smith

“Hey how are you? I just joined this network marketing business. Would you be interested in coming to a meeting about my new business?” How many of you have either uttered this or something close to it or had someone say it to you. Back in the day, that may have been all right. However, with google and facebook, linked, youtube, instant messaging, and other cool things that I’m unaware of, today’s buyer is very savvy. They have their B.S.  meters turned all the way up. In this article I will share a few words and phrases that you should NOT use anymore when speaking about your home based business.

Naughty List

Opportunity of a lifetime/ground floor opportunity

Seriously, how many times do you see this on the internet? Its way overrated and reeks of unprofessionalism. With a new business being started every hour of the day finding an opportunity of a lifetime is like finding a needle in a haystack and to be perfectly honest…most people that you will share your business with aren’t looking for the opportunity of a lifetime. They just want the chance to find something that will assist them in saving for retirement, paying the mortgage, add an extra $500 to their household income or some other goals. So instead (once you know what their goals are) you can say “I don’t want you to miss out on a chance to __________ (fill in the blank with the goals they stated).”

Downline/Upline

It’s a psychological thing perhaps, but no one is interested in being in your downline. They don’t want to feel that they are working for you. When people hear downline, they think they are being recruited into one of them there pyramid schemes. It also puts into their mind that there is some level of separation. Instead use the phrase team or marketing team or sales force.

I

Here’s what happens when you use the word “I”, everything then becomes about you. How much have YOU made? How long have YOU been in the company? How are things going for YOU? No matter what you say after that, your future business partner is looking at you and measuring her/his success based on YOUR results. Instead, use the word we. Take the focus off of you and talk about the entire team. “WE are producing incredible results”. “WE have teams in several countries”. Again, remove that objection before it even shows up by not making it about you.

Meeting

Just typing that word gave me shivers. It reminded me of the days when I’d have to find a baby sitter to watch me children while I dressed and drove 5 miles to the weekly Thursday night business meeting that started promptly at 8pm. You know the one where you anxiously waited for your guest to show up because you just spoke with them and they were just up the street but got stuck in traffic. Blah! Do you see why you should stop asking people to come to your meetings? Instead, invite them to a company overview. This could take place in person or via a web broadcast…see how relaxed you feel just knowing that you can attend via a web broadcast?

Recruit

This word scares people half to death! Not only do they not want to be recruited but they don’t want to recruit anyone else either, especially people they know. They have images of people avoiding them, not returning their phone calls or emails. It messes with their confidence and although they believe in and love the product or service they won’t share it with people. If instead, they shared the benefits of their product or service and then asked “are you ready to get started?” they will have a much easier time sharing what they love.

I hope this list gets you to re-think how you have been communicating with your prospects and why they haven’t been responding they way that you would like them to. Perhaps you will begin to implement what you learned here and start to see dynamic changes in your business relationships, good luck.


 

Golda_Black_Dress-small.png Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People Without Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!


 


Comments

comments

{ 23 comments… read them below or add one }

1 Helen Tanner Askins April 21, 2011 at 8:22 am

Hi, Golda!  Wow! This article was packed with great information and advice!  I, myself, have been guilty of at least 3 things on the "naughty list."  You make some extraordinary points about why these phrases are causing more harm than good; and I love your suggestions for a more positive alternative!  Awesome stuff, here, lady Golda!  Just awesome!

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2 Golda
Twitter: only1golda
April 21, 2011 at 10:28 am

Awesome Helen, glad that you could identify with this. I have been guilty myself, but that was what I was taught. Hopefully we can begin to make a change in how we conduct business. Thank you for your comment.

Golda

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3 Stevi Sullivan Boomer MaMa
Twitter: stevi1drfull
April 21, 2011 at 1:02 pm

Golda!  Great Advice!  What is it that happens to people when they start in an opportunity?  They suddenly forget what made their voice so clear, why people were drawn to them in the 1st place, and then haul off and adopt a whole new language that brings terror into the hearts of the very person they are trying to form a relationship with!  Hee Hee!  I hear it all the time when I am out there.

Let your voice be clear, ring like crystal, out their in all that Internet noise.  People do business with you not your opportunity, that's just another thing of value you have to offer them!

I love how you have Branded yourself & focus on a very clear niche'.  More people should take not of that & follow suit!
 
Stevi Sullivan
Boomer MaMa Rockin' The Net!

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4 Golda
Twitter: only1golda
April 21, 2011 at 10:06 pm

Hi Stevi and thank you! I love your branding, that’s HOT. Thank you for commenting you are so right. People get started in a business and their brain goes blank.

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5 Tim Haan April 21, 2011 at 3:17 pm

WOW.  This post is fabulous!  I appreciate that your give alternatives too.  Thanks for adding excellent value.
 
Tim Haan

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6 Golda
Twitter: only1golda
April 21, 2011 at 10:08 pm

Thank you Tim and welcome to my blog!

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7 Dr. Bob Clarke@Part Time Networker April 21, 2011 at 10:12 pm

Hi Golda,
This is a great article and reminds me of where I used to be vs. how far I've come.  It was like taking a little stroll down memory lane.
My favorite of your list was not a phrase.  It was "I".  There isn't too much space for "I" in your marketing, for it should be all about your prospects, their needs, and their wants.  About the only time "I" should be used is in a statement such as "I can help you solve that problem".
You're absolutely right — the public's BS or Hype Meter is on high alert with all the crap out there.  In fact, some are so cynical that they aren't even able to see a good opportunity when its right in front of them.  They are scared of getting taken advantage of.
Thanks for this great information.  I look forward to reading more from you!

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8 Golda
Twitter: only1golda
April 22, 2011 at 8:46 pm

Hi Bob, glad that you enjoyed the trip down memory lane. It makes my stomach turn to see what’s still happening out there; however I hope to be part of making a real change in the way people do business. Thanks for commenting and welcome to my blog.

Golda

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9 Janet @ The Natural Networker
Twitter: janetcallaway
April 22, 2011 at 12:33 am

Golda, aloha.  Your list was right on and made me smile.  What I appreciate about this list is you helped them to understand why the word/phrase was a hindrance to their business success and then you gave them an alternative and explained the why of that.

Golda, as far as I am concerned, this is a "must read" "must have" "must follow" for all distributors–new or existing because they need to be reminded.

Best wishes for a wonderful Easter weekend.  Aloha.  Janet

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10 Golda
Twitter: only1golda
April 22, 2011 at 8:27 pm

Aloha Janet! I believe that if you are going to point out the problem then it helps to point to a solution. Thanks for your comment and a happy Easter to you as well. Aloha

Golda

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11 Jayne Kopp
Twitter: jaynekopp
April 22, 2011 at 2:41 am

Hey Golda, this is a great Naughty list and I could probably add to it to be honest. 
 
I also hate the word 'leads'… it's so in human.
 
Recruit, I prefer your phrase for sure.
 
Thankfully I don't have to worry about downlines or uplines.  You are so right about the feeling these words give off.
 
Thanks Golda for talking sense!
 
Jayne

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12 Golda
Twitter: only1golda
April 22, 2011 at 8:17 pm

Hi Jayne. I could have written a longer list; however, I didn’t want to write a chapter 🙂
Thanks for your comments.

Golda

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13 Lori April 25, 2011 at 10:55 am

The Naughty List – I love it!

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14 Golda
Twitter: only1golda
April 25, 2011 at 12:07 pm

Thanks Lori!

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15 Carla Jones
Twitter: carlajones_
April 26, 2011 at 1:13 am

Golda – I did them all when I was in network marketing.  You are absolutely correct in the "Naughty List".  It makes you come across as sleazy when you do those things, and unfortunately, that is what most newcomers are taught.  Keep up the good work!  You can change the world with this kind of information.

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16 Golda
Twitter: only1golda
April 26, 2011 at 4:07 pm

Hi Carla,

I’ve been guilty myself so I understand. Hopefully we can spread the word and get some reform going. Stop turning people off and instead turn them on! Thanks again for commenting. Until next time…

Golda

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17 Otillia April 29, 2011 at 12:36 pm

Hello Golda,
Thank you for this info. In fact, your "naughty list"  is so familiar to me from our trainig sessions-"meeting" and many of them makes me feel uncomfortable and reticent to use them when present the company and products to the prospects. The "Nike’s company and their wellness products are awesome, however when people hear about "ground floor opportunity, or treat of a life time, etc" most of them get turn down, and in spite of the fact that they realize the potential of such good venture, respond with "thank you, is not for me", etc.
I am in a search of determining different words, words that will inspire, be realistic, be credible and in tune with the way we communicate these days.  Your "naughty list" opened my eyes. Thanks again. Your advice is very helpful.
Best regards,
Otillia

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18 Golda
Twitter: only1golda
April 29, 2011 at 12:50 pm

Otillia, hi and welcome to my blog. I’m so glad that you found my “Naughty List” useful. Good luck in your business.

Golda

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19 Olga Hermans
Twitter: thechoicedriven
April 30, 2011 at 5:07 pm

Hi Golda!!
Awesome list, those are defenitely  words that make me walk out of the door…there is a way to approach people isn't it? I hope that many people will come over and read your article Golda; great advice!!
Golda, something else; how do I use the comment-luv? I have it on my own website, but don't know how to use it….:)

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20 Golda
Twitter: only1golda
April 30, 2011 at 6:56 pm

Hi Olga!! I’ve learned so much since being in this industry and this is definitely one that I take to heart. Thank you for commenting. Until next time…

Golda

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21 Jennifer Davis Daly May 10, 2011 at 1:52 pm

Golda, thank you so much for this article. I stumbled across it on LinkedIn, and I have now re-read it three times.I am guilty as charged! Ironically, when I started my direct selling business two years ago, I was turned off by the phrases listed in your article, yet as I attending more "meetings" (yes, "meetings") I picked up the lingo and became an abuser of it!
I'm looking forward to making some big changes!

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22 Golda
Twitter: only1golda
May 11, 2011 at 12:18 am

Hi Jennifer. Glad to meet you. Yeah, another reformed marketer.

Golda

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23 elgie young January 21, 2012 at 11:55 am

Your blog is on point.

Reply

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