5 Words and Phrases You Should Stop Using Immediately In Your MLM/Network Marketing Business
By Golda Smith
“Hey how are you? I just joined this network marketing business. Would you be interested in coming to a meeting about my new business?” How many of you have either uttered this or something close to it or had someone say it to you. Back in the day, that may have been all right. However, with google and facebook, linked, youtube, instant messaging, and other cool things that I’m unaware of, today’s buyer is very savvy. They have their B.S. meters turned all the way up. In this article I will share a few words and phrases that you should NOT use anymore when speaking about your home based business.
Opportunity of a lifetime/ground floor opportunity
Seriously, how many times do you see this on the internet? Its way overrated and reeks of unprofessionalism. With a new business being started every hour of the day finding an opportunity of a lifetime is like finding a needle in a haystack and to be perfectly honest…most people that you will share your business with aren’t looking for the opportunity of a lifetime. They just want the chance to find something that will assist them in saving for retirement, paying the mortgage, add an extra $500 to their household income or some other goals. So instead (once you know what their goals are) you can say “I don’t want you to miss out on a chance to __________ (fill in the blank with the goals they stated).”
It’s a psychological thing perhaps, but no one is interested in being in your downline. They don’t want to feel that they are working for you. When people hear downline, they think they are being recruited into one of them there pyramid schemes. It also puts into their mind that there is some level of separation. Instead use the phrase team or marketing team or sales force.
Here’s what happens when you use the word “I”, everything then becomes about you. How much have YOU made? How long have YOU been in the company? How are things going for YOU? No matter what you say after that, your future business partner is looking at you and measuring her/his success based on YOUR results. Instead, use the word we. Take the focus off of you and talk about the entire team. “WE are producing incredible results”. “WE have teams in several countries”. Again, remove that objection before it even shows up by not making it about you.
Just typing that word gave me shivers. It reminded me of the days when I’d have to find a baby sitter to watch me children while I dressed and drove 5 miles to the weekly Thursday night business meeting that started promptly at 8pm. You know the one where you anxiously waited for your guest to show up because you just spoke with them and they were just up the street but got stuck in traffic. Blah! Do you see why you should stop asking people to come to your meetings? Instead, invite them to a company overview. This could take place in person or via a web broadcast…see how relaxed you feel just knowing that you can attend via a web broadcast?
This word scares people half to death! Not only do they not want to be recruited but they don’t want to recruit anyone else either, especially people they know. They have images of people avoiding them, not returning their phone calls or emails. It messes with their confidence and although they believe in and love the product or service they won’t share it with people. If instead, they shared the benefits of their product or service and then asked “are you ready to get started?” they will have a much easier time sharing what they love.
I hope this list gets you to re-think how you have been communicating with your prospects and why they haven’t been responding they way that you would like them to. Perhaps you will begin to implement what you learned here and start to see dynamic changes in your business relationships, good luck.
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People Without Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!