It may seem that everyone you know is connected on social media sites such as facebook, twitter, linkedin and others; however, the truth is as it relates to the network marketing, direct sales, and home based business industry, we haven’t even begun to scratch the surface. You see most of the people in the network marketing arena are still stuck in the old model of doing business. Face to face, belly to belly, office meetings, and the 3 foot rule, you know because you have either done it or continue to do it.
For those people who are moving towards social media as a form of networking to build your business you are either having massive success of still struggling. This article discusses the seven social media laws that you must understand and implement if you want to build a massive and profitable mlm or network marketing business.
The Law of Awareness- Does anyone know that you are here? Make your presence known. You must become aware of who is in your network. Not only that but you must study and understand they way that people communicate. Every group has its own culture.You can’t just blindly get on any of these sites and just start posting content, they don’t all work the same. The way you communicate on facebook would get you totally ignored on a site such as linked in.
The Law of Visibility– “If you have a business and you aren’t online, then you don’t have a business” Bill Gates. You must visibility and you create this by befriending and communicating with people in your network. Join and participate in groups. Start a niche blog and leave meaningful comments on other blogs.
The Law of Connection– Once you become visible you want to connect. Connect with people where they are. Here’s another tip, connect with the same person on multiple sites because that increases the number of times you are seen by that person. You want them to remember you.
The Law of Value– Under promise and over deliver. Give value in everything that you do, in your videos, in your articles, in your blog posts. G.I.V.E., gain influence very easily! Your goal is to become unforgettable.
Law of Uniqueness– What’s your niche? Do you even know what makes you unique? Brand yourself not just as an expert but as the best at what you do. Show your contacts how you and your business stand apart from all the other fish in the ocean.
Law of Consistency– Once you have built yourself up to this point you need to become consistent in your message and delivery. Be consistent in the value that you give and in your follow up. Don’t post once a week and expect to remain in the front of peoples mind.
Law of Growth– Relationships take time, so don’t force it. That goes against everything that you have been building up to this point. By giving value, you are planting seeds and sooner or later, your harvest will be ready. Your only job at this point is to continue giving value and peeking their interest with your videos and posts.
These laws build upon each other so don’t think that you can pick and choose which ones you will incorporate into your success plan. Remember, there are no short cuts towards success.