Breaking Through The Brick Wall:Breathe Life Into Your Blog and Your Direct Sales Business

by golda on July 4, 2011

Breathe Life Into Your Blog and Your Direct Sales Business
By Golda Smith
Everyday men and women or all race and ages enroll in a home based business seduced with dreams of being able to earn money to pay their mortgage, pay for private school for their kids, take a dream vacation, retire from their job or just with the hopes of being able to earn enough money to live a life without any worry. Whatever your reason, the direct selling industry has a long history of opportunities for people to design and live lives they only dreamed of.
With that being said, why do so many direct seller’s have difficulty building their business? Even though turning to the internet and creating blogs to promote and market their business they still are faced with the same challenges, how do I create raving fans for my home based business. How do I know? I read the comments almost daily.
For the last three months, I’ve been in an intense coaching program with one of the best markers out there, Sandi Krakowski and one thing that I’ve learned particularly as it relates to blogging is that you have to write about what you know. What do I mean by this? When I started blogging last year I had no clue what to blog about and I was taught that my market was other network marketers and as such I needed to write about marketing online. Great advice except that I was learning myself! I felt like a total fraud following that advice.
So what do I know about, enjoy doing, and get paid to do it? Editing, writing and research. If you’ve gone through my about me page you’ll notice that I’m the Editor in Chief of Obvious Magazine, it’s a fashion and lifestyle digital publication, perfect for someone who loves working from home. I do this in addition to building my direct sales business. So my question to you is…
What skills do you have that you can offer to the market place to make yourself more valuable while you’re building your direct sales business?
Are you an extreme couponer? Can you teach people how to spend less than $10 on their weekly grocery bill when they would normally spend $100? If so let me know pronto! Charlotte Siems is a homeschooling mom of 12 children. Are you a teacher? Can you teach other teachers how to keep law and order in their classroom while engaging their students in learning? I know a lot of educators that would follow a blog like that. Are you a single mom like myself? Single moms need a home based business not a second job. Perhaps you may be a nurse like my fellow blogger Angela Brooks. She blogs about what it like being a nurse in a state funded mental health hospital. Guess who she attracts to her blog? You guessed it, other nurses, NOT network marketers as we’ve been trained to go after.
You may be asking yourself, what I asked my coach more than once “what does this have to do with my direct sales product?” Nothing and everything. People don’t want to be sold, that’s why pushing your product to anyone that breathes never works. You have to listen to what people are saying they want and give it them. A funny thing happens when you begin to blog about what really matters to you, people will be intrigued about what products you are selling and they will buy.
Now you have to do your part. For the love of God, STOP writing about things that aren’t working for you! Stop writing about things that don’t interest you and start sharing who you are. If you find yourself scratching your head, I want you to know that you don’t have to do this alone. This is where I come in applying my services and skills to help you build your business online. I’m creating a page to describe my services so it will be available shortly. In the meantime, know that you can build use direct sales industry to build yourself a profitable business and you can do it online.
Let’s recap
Identify what you are really good at- It’s really easy to write about what you’re already familiar with. Not sure what you’re good at, ask those closest to you. What do you love to do that you’re experienced with?
Inject yourself into your blog- People connect with people they can identify with. This was a BIG aha for me. Be who you are and allow that to come through on your blog.
Work with a coach- It’s suicide to try to build a business on or offline without a coach that has the results to help you succeed. In my experience I prefer to work with someone who is not affiliated with a direct sales company because they won’t try to recruit me into their business.
Outsource- If a task takes longer than 20-30 minutes to figure out and it’s becoming frustrating then invest in some help. Your time is best spent doing what really matters…connecting with your ideal clients and closing sales. 
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People Without Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 7 comments… read them below or add one }

1 Shannon Kerley July 4, 2011 at 12:04 pm

Golda, I LOVE the idea of sending out hand-written Thank You cards.  I usually send e-cards to my new customers, just because it easy and convenient.  However, I think that someone new to my business would LOVE to receive a hand-written note!  I know I would!
Thanks so much for doing what you do!!!


2 Golda
Twitter: only1golda
July 5, 2011 at 5:47 pm

I love hand written cards, both sending and receiving.


3 Terry Shelton July 4, 2011 at 8:29 pm

Great post Golda, I certainly can relate.  There are several techniques I found myself being taught that I refused to participate in because it is a bit unethical in my opinion.  But thanks to Sandi Krakowski, we have learned to market based on our passions and the value we can bring to the marketplace.  Well said and keep up the great work!


4 Jason Mitchev July 11, 2011 at 3:57 pm

Your step one, "Identify what you are good at", is not always easy.  I've seen people take years to figure that out and others just a few minutes.    Maybe that's a stumbling block for people figuring out how to get going on a new business-adventure, so much so that they never take off.


5 Golda
Twitter: only1golda
July 12, 2011 at 10:20 am

That’s a good point Jason. Some people can figure it out faster than others, but it’s not a race. At the same time, just because someone can’t easily identify what they think their good at doesn’t mean that they can’t and shouldn’t take action. In addition, if you’re having trouble identifying what you’re good at then ask those who are close to you. I’ve done this and it’s always helped spark ideas and helping to see things that weren’t always obvious to me. Thanks for your comment. Until next time…


6 Angela Brooks August 19, 2011 at 7:28 pm

Thanks for the mention Golda! Great article – words from a wise student


7 Golda
Twitter: only1golda
August 20, 2011 at 8:15 pm

Thank you Angela!


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