Building Your Direct Sales Business On An Extra Tight Budget

by golda on September 15, 2011


Building Your Direct Sales Business On An Extra Tight Budget
By Golda Smith
I read the comments on a daily basis. It usually reads something like this “I would love to start a home based business but I don’t have any money to start” or “I have a VERY limited budget, how can I build my direct sales business?
If you’ve every shared those words, thought those words or heard those words yourself then please do keep reading. As a single mother of not one but two growing chocolate drops I do understand all to well the need to be able to discern the proper way to spend my hard earned cash!
I’ve had it with the self-proclaimed gurus which are usually nothing more than poverty minded shysters who have developed very crafty ways to help relieve you of your money. Assuming that you are already in a business, if you only have $100 per month to spend on advertising then I’ll show you some ways to get your message to your target market.
First thing that you will need is a self hosted wordpress blog. Why a self hosted wordpress blog and not blogger or a free wordpress site? Very simply put, you don’t own the content and if you plan on monetizing your blog don’t take any chances with having your content disappear…get a self hosted site. Hosting shouldn’t cost more than ten dollars a month. There are many free themes available, just find one that suits you and get started.
The second thing to do is begin to build your list. You’ll need to create your free offer, something compelling that answers a burning question that people in your target market have. Now this is where you’ll need to decide whether you will lead with your business or your product. For example, if you’re in the insurance industry, your offer could be “The Biggest Mistake People Make When Purchasing Life Insurance, Your Insurer’s Don’t Want You to Know”. If you’re in the skin care industry it could be, “3 Ways to Regain Your Youthful Appearance after Chemotherapy”, now that speaks to a very targeted market don’t you think?
Great! You have your blog and opt in offer. Now you have to drive traffic to your blog. Consistent publishing and sharing through social media is one efficient way. Another is to purchase one or two banner ads. Typically you can purchase a space for a 125×125 ad for between $25-$75, some cost more but we’re working with a $100 budget so don’t get ahead of yourself. With a few strategically placed banner ads you can drive scores of traffic to your blog and rest assured that these are highly targeted leads.
The next task on your list is to look for opportunities to write guest blog posts. Conduct a google search for blogs in your niche. You’ll want to make sure that they have an alexa ranking below 500k, that shows that they have a descent amount of traffic. You will also use that same method when looking for sites to place your banner ad. Another place to submit your articles is ezine, the number one article directory site on the internet. You can create backlinks for free. Now you may be thinking to yourself that you’re not a good writer. Never fear, ezine had fabulous tools to help you become a great writer. Remember, you’re not trying to be a New York Times Bestseller but it that site will show you how to craft a great article and even suggest titles depending on your keywords.
With this plan of action if practiced consistently you can grow your list and build a profitable direct sales business on a $100 a month budget. The question is, will you?

Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 8 comments… read them below or add one }

1 Grady Pruitt
Twitter: successBB
September 15, 2011 at 5:06 pm

These are some great tips no matter what type of site you are trying to run. 

The biggest mistake I see people make is trying to run a money making site on a "free" blog site.  I have two problems with this.  Usually, free sites (same goes for websites, not just blogs) is that you may be forced to have THEIR advertising.  In other words, ads will show up on your site that you have no control over.  If you are wanting to build a site, this is not a good thing.
The other big problem with the free sites/blogs is this little thing called Terms of Service (ToS).  Most people don't realize that by monetizing their "free" site, they are quite often in violation of the ToS agreement they signed.  Why does this matter?  Because if you are discovered, they can, and will in most cases, shut you down and ban your account.  This makes all the hard work you have done worthless.
Domains only cost $10 a year and hosting can be purchased for $10 a month.  By having your own domain, you can build your "brand".  I recommend having separate domain and hosting, because if you ever decide you don't like the host, you can easily move your site by getting a new host and pointing your domain at it, a process that is much easier if the two are separate.
Thanks for sharing!


2 Kelli September 23, 2011 at 12:04 am

Great tips! Question though: are banner ads really as effective as some other advertising methods in the same price bracket? 
Thanks for the post!


3 Golda
Twitter: only1golda
September 23, 2011 at 10:10 am

Thanks Kelli! I’ve found banner ads to be very effective because the people who are clicking through and opting in do so because they want what you’re offering. Unlike PPC, banner ads are much more sense. What’s working for you?


4 Kelli September 30, 2011 at 1:49 am

My budget is actually much smaller at this point. Are you using Adsense at all? I just got that set up today.


5 Golda
Twitter: only1golda
September 30, 2011 at 11:00 am

Nope Kelli I’m not using Adsense and if it’s working for you then great. I stick with things that I know work. I’m taking my advice from a woman who’s built several businesses online each into 7 figures.


6 Joel@hgh October 4, 2011 at 12:44 am

Golda, In my opinion, One can easily start and run business online with options like dropshipping and order fulfilment options available. With such option, one don't need to keep inventory and can still sell hundreds of products without worrying about budget. There are many successful shops online using such models. However, there are still many changed with it too.


7 miss donna December 15, 2011 at 7:22 pm

i'm not sure if at some point blogger's didn't own their content on Blogspot blogs, but that's not the case now. i author a blog on Blogger and often see people deter others from using the platform for this reason. per Google's Terms of Service:
Your Intellectual Property Rights. Google claims no ownership or control over any Content submitted, posted or displayed by you on or through Google services…You represent and warrant that you have all the rights, power and authority necessary to grant the rights granted herein to any Content submitted.
this is the reason why bloggers can transfer their Blogspot content to other platforms – because they own it.
Mary Kay made national news just last night for thriving in a down economy and providing opportunities to women who have opted out of looking for a job as a means of supplementing their income. that $100 can be put to good use when you're aware of all the affordable resources available.


8 Golda
Twitter: only1golda
December 16, 2011 at 9:19 am

Good morning Donna. I made that statement about content ownership because I personally know of quite a few individuals who were blogging along, minding their own business only to wake up one morning to find that their content had been snuffed out. That’s why I always advocate that if you plan on using your site for business, especially if you will be selling content, just cover yourself and have a self hosted site. Better safe than pissed off! Thanks for stopping by 🙂


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