Creating the WOW Effect In Your Home Based Business
By Golda Smith
Living in New York City, there’s one thing you can count on and that is that you can find a pizza shop on just about any corner. As a matter of fact, there are approximately 12 within a half mile radius of my house and I will walk past most of them to get to Lenny & John’s on Flatbush Avenue (shameless plug). I don’t remember when I started going there but once I moved back to New York I fell back in love with them. It’s not just the pizza, but the service as well. Once when I tried to purchase a single slice with my debit card, I was told that there was a minimum purchase and since I didn’t have cash they gave it to me free and threw in a drink. They didn’t have to do that and I was impressed, they WOWed me.
How are you creating the WOW effect in your home based business?
I recently started reading Delivering Happiness by Tony Hsieh, CEO of Zappos.com, and let me tell you that it’s full of golden nuggets. Mr. Hsieh talks a lot about creating the WOW effect in order to go above and beyond what their customers expect. For example, Zappos.com routinely upgrades (free of charge) customer orders to overnight shipping. Now as a woman who has a close relationship to her shoes I can tell you that’s one awesome surprise to see your shoes arrive eight hours after I ordered them. Talk about WOW!!!
You may be reading this and saying to yourself “Sounds great but how does this relate to me? How can I WOW my audience?” Logical question and there’s a logical answer. One thing you can do is contact your leads within a few hours of them coming in. I’m always surprised by the number of people who don’t call their business leads. I can’t tell you the number of times I’ve called a lead and they tell me they’re surprised that I called so soon. That says a lot about how most people run their business.
Here’s another golden nugget and I think this was the biggest for me…never outsource your core competency. Never, never, ever do it. Why? Because no one knows your core competency like you do. For example, if your business centers around talking to people on a daily basis then you should never outsource you phone operations to some third party vendor, keep it in house.
Something else Mr. Hsieh mentions is the development of the company core values. You may be a solopreneur; however, that doesn’t mean that you can’t develop your own core values. If that’s to much to think about then start with your mission statement and share it with your clients.
Nowadays people are living their lives on social media. Almost everyone is here and chances are your target market is here as well. As you are communicating with them through sites like facebook and twitter, to name a few, you should never outsource the task of communicating with your target market.
What you can do is write your status updates in advance and use sites like Hootsuite and Tweetdeck to assist with your social media time management or have your assistant do that for you. The point is to be consistent and show up everywhere your target market is. Don’t be a one week, one month, or one year wonder when it comes to your marketing. You want to create the WOW effect in your home based business? Then you have to be consistent with your marketing.
Email marketing is another tool that you can use to create the WOW effect in your home based business. To many marketers make the mistake of sending out emails to their list every once in a while. In the last week, I’ve received emails with messages something to the effect of “I’m sorry you haven’t heard from me in awhile…” I immediately unsubscribed. You should be emailing the people on your list at least two or three times per week. Anything less and you will likely be forgotten amid all the other people competing for some attention.
Saying Thank You To Create The WOW Effect
We learned these two simple words from childhood. Thank you goes a long way. How often do you say thank you? When someone opts into a list, purchases a product, joins your business or hires you to perform a service you have the opportunity to say thank you.
Whether it’s with:
A hand written not card– I love writing personalized cards and the recipients love receiving them.
A personalized video email– Last year I created a video where I sang happy birthday. Whenever one of my facebook friends had a birthday, I sent them that video and the response was over 112 comments…WOW, amazing!!!
High five your team mates– when they get a promotion or do some other fabulous thing. You also get points for celebrating their children’s victories.
There are a number of ways to provide the WOW effect in your home based business. So now it’s your turn, come on don’t be shy. How will you WOW someone today?
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!