Embrace The Rainbow for Network Marketing Success: Personality Types

by golda on April 5, 2011

Learn more about people than you do about products and you will be wealthy. I don’t know who to credit that statement to because I’ve heard so many great and wealthy people state it, but all I know is that it’s true. I don’t care if you’re a CEO with 1 or 100 employees, a solo entrepreneur, a homeschooling mom of 6, a college professor, or sitting in a cubicle hiding out from your micro managing boss. If you want to be successful in any area of your life you must begin to learn more about other people…because, hold on to your hats….it’s not them, it really is YOU!

Your one and only job is to understand WHO you are talking to and to speak to them in the language that they understand. Now this will require you to step outside of your comfort zone. Yes, you will have to learn new skills but you can learn them, it’s not hard at all. In this article I will give you a brief overview of the four personality types that you will most likely encounter.

Not only will you encounter these personality types in others but you also already possess them yourself. Many trainers and leaders have taught these using colors, or elements, gems, shoes, cars, food and I’m sure some others that I haven’t heard of yet but the simplest for me is the colors. Yellow, red, blue, and green. What exactly does this mean? This is not only important to understand other people but also in understanding yourself. Why do you do the things you do and say? Why you always have friction with THAT person, it’s pretty cool once you understand it. Anyway let’s begin.

Pearls, which make up 35% of the population, are generally indirect in their communication and open with regards to their relationships. One word to describe a yellow…


They want to know all about you. Some of their strengths are they are fabulous listeners, stable, very nurturing, patient, systematic and have a strong desire to help others. Some of their weaknesses are that they are overly sensitive, lack self confidence, aren’t assertive and they tend to avoid conflicts which makes them easy doormats.

Sapphires, make up 15% of the population and are generally direct in their communication and open in their relationships. The catch phrase of a blue should be…

Leave your worries at the door!

They are the life of the party and if you want to keep their attention then you better make it fun! They will give you their opinion without being asked and tend to be the ones who everyone is attracted to. Why? Because their FUN. Some of their strengths are they are great motivators, have high energy, are risk takers, persuasive and can tell a great story. Some of their weaknesses are they have short attention spans, can be unfocused, unorganized and talk way too much.

Emeralds, make up 35% of the population, and are generally indirect in their communication and closed with regards in their relationships. Two words to describe a green…

Meticulously prepared

Greens want the facts and that’s all! They want all their questions answered and then and only then will they make a decision. Greens tend to be very organized, follow the rules, are punctual, detailed oriented and will carry out a task to the letter. Some of their weaknesses are that they tend to procrastinate, are hard to please, over think most things and are prone to depression.

Finally, that leaves the Rubies, which are 15% of the population. They are…


They are direct in their communication and closed in their relationships. These are the A type personalities and they are driven by the challenge. The world revolves around them and you are lucky to have met them. Some of their strengths are they are leaders, confident, focused, competitive, aggressive, goal and task oriented. Some of their weakness are they tend to be impatient, have huge egos, and can be seen as obnoxious, although a Red would be offended if you implied they had flaws.

That’s it in a nutshell. What color are you? There are books and entire workshops that go much deeper in the personality types but this is a great start. Once you can identify where you fall among the four personalities then you can learn HOW to relate to the other three. Keep in mind that we all possess these personalities but we have one that is definitely more dominant and that’s the one we need to understand. Your product isn’t soap, juice, silver, lipstick, pots and pans or coffee. Your product is people…learn more about people than your product and you will become wealthy.
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE reportentitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 18 comments… read them below or add one }

1 Ryan Biddulph
Twitter: cashgiftingcrew
April 5, 2011 at 2:45 pm

I'm usually a mix of the personality types Golda. I sway toward being a green who isn't as orderly as the ordinary green 😉 Overall, an awesome post benefiting any home based entrepreneur. Thanks for sharing! 


2 Golda
Twitter: only1golda
April 5, 2011 at 9:39 pm

Hi Ryan, while we are all a mix of the personality types, my question is what are your percentages like? If you find that you’re 25% of each then I’d say you are schizophrenic 🙂 Thanks for commenting.



3 Jym Tarrant
Twitter: JymTarrant
April 5, 2011 at 8:35 pm

Hey Golda,

Great that you're putting this information out there. I've been looking to learn about this way of understanding people for a while but not found a simple enough breakdown of the personality colors and here it is, Thanks!
I'm a yellow for the most part, with streak of the others (I guess we all have a little bit of each?). Definitely a subject I want to look into further, understanding people is absolutely the key to success in network marketing!
Thanks and all the best,


4 golda
Twitter: only1golda
April 5, 2011 at 9:34 pm

Awesome! Great question Jym, and YES we all have all the personality types BUT we tend to have a dominant one and you’ve identified yours as yellow. My dominant is green…for sure. Understanding people is the key to success in life! If you’d like more information I’d suggest the Magic of Colors by Jerry Clark and you can find it @ http://amzn.to/edEar0. Jerry explains is very simply and goes into much more detail, definitely a resource to add to your library. Until next time…



5 Jayne Kopp
Twitter: jaynekopp
April 6, 2011 at 1:43 am

Hi Golda, I have seen these color explanations before.  I seem to be green, although as Jym and Ryan say, I have streaks of the other too.  I bought a color CD to listen to  months ago from the MFF.  When I listened to it, I had to laugh at the 'green' explanation because I am quite detailed and I 'can' over think, however I don't all the time.  The part that made me laugh out loud was at the end it said the a 'green' will have a globe in their office… and I do. 
I think though that we all have different percentages mixed it.  Sometimes I will act so Blue its silly!  I am also as dependable as a yellow.  I don't know I have a lot of red in me… I guess we are all a mixture to a degree!
Thanks for the post, I love reading about this.  You are right too, people have to be our  main focus.


6 Golda
Twitter: only1golda
April 6, 2011 at 2:17 pm

Hi Jayne! We are absolutely a mix of all the personalities, thank goodness. I wouldn’t want to be green 100% of the time, I’d make myself sick 🙂



7 nazimwarriach April 6, 2011 at 8:35 am

Hey Golda,
Yes, I agree that if any one wants to be successful in marketing sector, he must know much about people.
You have categorized people in colors, Interesting.
How can I know my color?


8 Golda
Twitter: only1golda
April 6, 2011 at 2:24 pm

You should be able to tell which is your dominant color by re-reading the article, it’s pretty simple but powerful. Still want more information, then check out http://amzn.to/edEar0. Definitely worth the investment. Until next time…



9 Oliver Tausend
Twitter: luckyoliver70
April 6, 2011 at 9:22 am

Hi Golda,
The colour technology is awesome. The four different colours are like different languages. We speak one fluently but we need to talk the others at least broken to be understood by the other guy.
Thanks for sharing your insights.
Take care


10 Golda
Twitter: only1golda
April 6, 2011 at 1:00 pm

Awesome analogy Oliver. In business we MUST be multi lingual if we want to be successful, have thriving and profitable businesses, and be able to embrace all types of people.



11 Danyelle Smith Little April 6, 2011 at 9:43 am

I am definitely a red (and little yellow too). Thanks for breaking down these "colors" and how they relate to our personalities and our business. Love the blog!


12 Golda
Twitter: only1golda
April 6, 2011 at 12:57 pm

I love watching people identify their dominant color, that’s awesome! Thanks for the comment and compliment Danyelle. Until next time…



13 Steve Nicholas
Twitter: stevetheowl12
April 6, 2011 at 12:33 pm

Great post, Golda! I'm a pretty strong Green myself. I know that I've been pitched by Reds who did some high-pressure stuff, and that just turned me off completely. I can't help but think who that actually does work for, and not just someone signing up and then backing out right away.


14 golda
Twitter: only1golda
April 6, 2011 at 12:53 pm

Hi Steven and thank you. I know that I’ve pissed off some Reds as well as the other colors but that’s just because they didn’t understand HOW to communicate with me in MY language. One size does not fit all. Until next time…



15 Christine April 7, 2011 at 10:12 pm

Well, I love orange… and I can say that I am a bit of both yellow and red. And they both do contain a lot of attributes I express. 😉


16 Golda
Twitter: only1golda
April 7, 2011 at 10:23 pm

Christine that’s cute…red+yellow=orange!



17 Carol Wickett June 8, 2011 at 9:19 am

This is a great article Golda! I think we are all a mix of the different personality colors, but we have a predominate one a lot of the time. If you listen to someone talk you can usually tell what personality color they are in just a few minutes. The trick is the listen to them without being pre-occupied with ourselves and our agenda. But with practice, it can be done!


18 Golda
Twitter: only1golda
June 8, 2011 at 11:39 pm

YES! Listening is the key. Listening without an agenda, keeping their needs at the forefront.


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