Learn more about people than you do about products and you will be wealthy. I don’t know who to credit that statement to because I’ve heard so many great and wealthy people state it, but all I know is that it’s true. I don’t care if you’re a CEO with 1 or 100 employees, a solo entrepreneur, a homeschooling mom of 6, a college professor, or sitting in a cubicle hiding out from your micro managing boss. If you want to be successful in any area of your life you must begin to learn more about other people…because, hold on to your hats….it’s not them, it really is YOU!
Your one and only job is to understand WHO you are talking to and to speak to them in the language that they understand. Now this will require you to step outside of your comfort zone. Yes, you will have to learn new skills but you can learn them, it’s not hard at all. In this article I will give you a brief overview of the four personality types that you will most likely encounter.
Not only will you encounter these personality types in others but you also already possess them yourself. Many trainers and leaders have taught these using colors, or elements, gems, shoes, cars, food and I’m sure some others that I haven’t heard of yet but the simplest for me is the colors. Yellow, red, blue, and green. What exactly does this mean? This is not only important to understand other people but also in understanding yourself. Why do you do the things you do and say? Why you always have friction with THAT person, it’s pretty cool once you understand it. Anyway let’s begin.
Pearls, which make up 35% of the population, are generally indirect in their communication and open with regards to their relationships. One word to describe a yellow…
They want to know all about you. Some of their strengths are they are fabulous listeners, stable, very nurturing, patient, systematic and have a strong desire to help others. Some of their weaknesses are that they are overly sensitive, lack self confidence, aren’t assertive and they tend to avoid conflicts which makes them easy doormats.
Sapphires, make up 15% of the population and are generally direct in their communication and open in their relationships. The catch phrase of a blue should be…
Leave your worries at the door!
They are the life of the party and if you want to keep their attention then you better make it fun! They will give you their opinion without being asked and tend to be the ones who everyone is attracted to. Why? Because their FUN. Some of their strengths are they are great motivators, have high energy, are risk takers, persuasive and can tell a great story. Some of their weaknesses are they have short attention spans, can be unfocused, unorganized and talk way too much.
Emeralds, make up 35% of the population, and are generally indirect in their communication and closed with regards in their relationships. Two words to describe a green…
Greens want the facts and that’s all! They want all their questions answered and then and only then will they make a decision. Greens tend to be very organized, follow the rules, are punctual, detailed oriented and will carry out a task to the letter. Some of their weaknesses are that they tend to procrastinate, are hard to please, over think most things and are prone to depression.
Finally, that leaves the Rubies, which are 15% of the population. They are…
They are direct in their communication and closed in their relationships. These are the A type personalities and they are driven by the challenge. The world revolves around them and you are lucky to have met them. Some of their strengths are they are leaders, confident, focused, competitive, aggressive, goal and task oriented. Some of their weakness are they tend to be impatient, have huge egos, and can be seen as obnoxious, although a Red would be offended if you implied they had flaws.
That’s it in a nutshell. What color are you? There are books and entire workshops that go much deeper in the personality types but this is a great start. Once you can identify where you fall among the four personalities then you can learn HOW to relate to the other three. Keep in mind that we all possess these personalities but we have one that is definitely more dominant and that’s the one we need to understand. Your product isn’t soap, juice, silver, lipstick, pots and pans or coffee. Your product is people…learn more about people than your product and you will become wealthy.
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE reportentitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!