How to Enjoy Your Family, Keep Your Sanity and Stay on Track with Your Business During Summer Vacation
By Golda Smith
Depending on how you view this time of year, you’re either doing a happy dance or screaming and pulling your hair out. Like it or not summer is here! Personally, I love it. The kids are out of school…mine won’t be released until mid-next week but most of you are already there.
This day has been coming for some time, yet I’m amazed at the number of Mompreneurs that don’t adequately plan for it OR their plan is to completely unplug for the next two months. BIG mistake!
While we want to spend more quality time with our children, take a vacation, chill by the pool and catch up on some reading the fact of the matter is that we’re still business owners. Rather than going underground only to have to burst out of the starting blocks in September, let’s map out more sensible strategy. Get your pens and paper.
4 Quick and Easy Tips to Implement Starting NOW!
Tip #1-Time Block
Your blog is the hub of your online business. I’ve said it before that it’s your virtual home and people will stop coming by if you’re not there. That means you need to keep publishing fresh content…and it’s not as hard as you think! Perhaps you can carve out two to three hours a week to focus on writing. During that time block, depending on your word count, you should be able to crank out at least four to six blog posts.
For this strategy to be effective, you’ll need to have a general idea of your topic. For example, let’s say your general topic is “summer craft ideas for your 5 year old”. You can write at least 6 different articles on topic within your time block and now you’ve got month one taken care of. Be proud!
Capability without complexity!
If you’re one of those moms that feels guilty about asking for help, I say this with love…get over it. That wasn’t painful was it? Seriously, remember, it’s summer vacation and we want to enjoy our children and keep our sanity. Now that you’ve written your articles for the month hand them over to your Virtual Assistant. For a small investment, they can edit, do the keyword research, add images, and make sure all the tags are added. Basically, all the tedious tasks you don’t like to do anyway.
And that’s NOT all!
Your virtual assistant can also repurpose your content to further engage your audience and ignite your business.
Tip #3-Social Media DOESN’T Go On Vacation
One of the biggest mistakes I see entrepreneurs make is they shut down their social media activities when they go on vacation. They may even go so far as to announce that they won’t be on Facebook or Twitter for a while. Please don’t do that. Instead, let people know that while you are going on vacation and spending more time with your family, you will be checking in from time to time. Also, let your audience know what you’re doing during your down time…they want to know. After all, this is social media. Share some photos from your summer activities, share what books your reading or the festivals you’re visiting.
Social media is also a great tool to continue to offer advice and encouragement to your audience. While your competitors are slacking off and complaining about lack of business, YOU can become the go to person in your niche simply by staying connected. Pop in every few hours to check in. If your time is limited, you may want to hire a Social Media Manager for a couple hours a month to help syndicate your content or assist with client care.
Tip #4-Stay connected through email
This is something you should always be doing. Not once in a while but at least once a week your audience should receive email from you. Whether it’s an e-newsletter, auto responder or solo email message, it’s one of the easiest ways to build the relationship with your readers. Don’t use summer vacation and the fact that your children are home to keep you from conducting and growing your business! Ouch, that probably slapped someone in the face but it was a gentle slap.
Enjoy the sun. Enjoy your families, and take lots of photos. Tell us, how have you prepared for summer vacation? We’d like to know.
Golda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that hold their businesses together. Are you on Twitter? Get your checklist, now. Don't tweet without this!