Expose, Involve & Upgrade
By Golda Smith
Do you have a product that no one is buying? How about a blog that feels like a ghost town? You’ve spent money on your business builder kit and the only people using the product are you and maybe your friends (because they love you). Sadly, this is a story that way too many people can relate to. So what’s the solution? A simple and proven formula used by some of the most successful entrepreneurs….expose, involve and upgrade. Keep reading!
Increase Your Exposure
Writing a blog post is great but if that’s all you’re doing then you’ll be frustrated, pissed off, discouraged and rightly so. Getting it written is the easy part, unless you’re disillusioned by this myth of perfectionism. What myth? You know…getting ready to get ready or telling yourself that what you’ve written isn’t quite right YET. That doesn’t exist so just hit the publish button and move on to the next! That’s just the beginning! Surely you write because you want other people to read and comment on your work. You want to get people back to your blog and opting into your list. Here’s the key…you need to increase your exposure. You can ping it, tweet it and like it on facebook and that’s just the beginning! Comment on blogs that are in your niche or a similar niche. Some people may be thinking “well why would I want to associate with someone in my niche, my competitor?” First of all, the only person you should be in competition with is yourself. Second, get your ego out of the way and realize that you can learn from everyone and this person could be a future JV partner. Third, you are increasing your exposure thereby placing yourself in a position to get traffic back to your blog.
The other thing that you absolutely want to do is create an irresistible opt-in offer and offer it anytime you write a guest post, have a speaking engagement, conduct a tele-seminar, after every post, in your email signature, be creative and think massive exposure.
The reason that I write my newsletter is to stay involved with my readers. You see just getting people to opt into your list isn’t enough. People opt in to lists everyday and sometimes forget, I know I have, how about you? A newsletter or ezine is a fabulous way to keep your readers involved and interested in what you’re doing, what you have to offer and what you’re saying. Not everyone will comment on your newsletters, most probably won’t. Don’t get discouraged, your job is to increase your exposure and get them involved.
How else do you get them involved? Facebook and though some of you may not understand how to utilize it, twitter. Don’t just post links to your site, but ask questions. People love talking about themselves! Don’t believe me, ask them. I heard so many say that they have no idea what to talk about on facebook. It’s not rocket science, just be yourself, after all, you’re the most qualified to play that role.
Like my girl Beyonce says “time to upgrade ya”. What are you offering? Do you have a coaching program, want to sell menu planning services, a tele-seminar series? Whatever it is, this is where you offer it because now you have built a relationship with your list. If you’re in the direct sales or network marketing industry this is where you ask for the sale. Don’t be surprised or hurt if everyone doesn’t respond. No just means not now or this product or service isn’t what they need NOW. This is how the flow should go: you bring them into your funnel with a free offer (pdf, audio, video series), then you offer something of higher value perhaps a free weekly call. The key to get them coming back and dialing in is to give value. What does your audience want? Give it to them. From there you can upgrade to your next level of products or services and each time you upgrade you’re getting a better quality of client, the ones we all love…the ones that happily whip out the debit cards and make a purchase.
This principle of expose, involve and upgrade is applicable to any business and any product. Whether you have a brick and mortar business, online business, or direct sales, it doesn’t matter. So you can’t give the excuse that “this won’t work for my business” Bull shitake, yes it will!
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!