Expose, Involve & Upgrade

by golda on October 13, 2011

Expose, Involve & Upgrade
By Golda Smith
 
Do you have a product that no one is buying? How about a blog that feels like a ghost town? You’ve spent money on your business builder kit and the only people using the product are you and maybe your friends (because they love you). Sadly, this is a story that way too many people can relate to. So what’s the solution? A simple and proven formula used by some of the most successful entrepreneurs….expose, involve and upgrade. Keep reading!  
 
Increase Your Exposure
 
Writing a blog post is great but if that’s all you’re doing then you’ll be frustrated, pissed off, discouraged and rightly so. Getting it written is the easy part, unless you’re disillusioned by this myth of perfectionism. What myth? You know…getting ready to get ready or telling yourself that what you’ve written isn’t quite right YET. That doesn’t exist so just hit the publish button and move on to the next!   That’s just the beginning! Surely you write because you want other people to read and comment on your work. You want to get people back to your blog and opting into your list. Here’s the key…you need to increase your exposure. You can ping it, tweet it and like it on facebook and that’s just the beginning! Comment on blogs that are in your niche or a similar niche. Some people may be thinking “well why would I want to associate with someone in my niche, my competitor?” First of all, the only person you should be in competition with is yourself. Second, get your ego out of the way and realize that you can learn from everyone and this person could be a future JV partner. Third, you are increasing your exposure thereby placing yourself in a position to get traffic back to your blog.
 
The other thing that you absolutely want to do is create an irresistible opt-in offer and offer it anytime you write a guest post, have a speaking engagement, conduct a tele-seminar, after every post, in your email signature, be creative and think massive exposure.
 
Involve Them

The reason that I write my newsletter is to stay involved with my readers. You see just getting people to opt into your list isn’t enough. People opt in to lists everyday and sometimes forget, I know I have, how about you? A newsletter or ezine is a fabulous way to keep your readers involved and interested in what you’re doing, what you have to offer and what you’re saying. Not everyone will comment on your newsletters, most probably won’t. Don’t get discouraged, your job is to increase your exposure and get them involved.
 
How else do you get them involved? Facebook and though some of you may not understand how to utilize it, twitter. Don’t just post links to your site, but ask questions. People love talking about themselves! Don’t believe me, ask them. I heard so many say that they have no idea what to talk about on facebook. It’s not rocket science, just be yourself, after all, you’re the most qualified to play that role.
 
Upgrade Them
 
Like my girl Beyonce says “time to upgrade ya”. What are you offering? Do you have a coaching program, want to sell menu planning services, a tele-seminar series? Whatever it is, this is where you offer it because now you have built a relationship with your list. If you’re in the direct sales or network marketing industry this is where you ask for the sale. Don’t be surprised or hurt if everyone doesn’t respond. No just means not now or this product or service isn’t what they need NOW. This is how the flow should go: you bring them into your funnel with a free offer (pdf, audio, video series), then you offer something of higher value perhaps a free weekly call. The key to get them coming back and dialing in is to give value. What does your audience want? Give it to them. From there you can upgrade to your next level of products or services and each time you upgrade you’re getting a better quality of client, the ones we all love…the ones that happily whip out the debit cards and make a purchase.
 
This principle of expose, involve and upgrade is applicable to any business and any product. Whether you have a brick and mortar business, online business, or direct sales, it doesn’t matter. So you can’t give the excuse that “this won’t work for my business” Bull shitake, yes it will!
 
 
 
 
 

Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!

Comments

comments

{ 10 comments… read them below or add one }

1 LuSundra Everett
Twitter: lusundraeverett
October 13, 2011 at 11:05 pm

LOVE the principle – Expose, Involve, Upgrade… I'll keep that one in the handy dandy notebook!

Reply

2 Monique
Twitter: moniqueywells
October 14, 2011 at 4:30 am

Terrific advice, Golda!  I am implementing everything that you mention in this posting right now, and I cannot wait to see the results!

Reply

3 Golda
Twitter: only1golda
October 14, 2011 at 9:14 am

I’d love to hear your results Monique. Action takers who are consistent and work with a spirit of excellence will see amazing results! Until next time…

Reply

4 Raj October 14, 2011 at 10:01 am

Nice principle, but the point no. 1 and 2 takes a lot of time to implement effectively! But I guess there are no shortcuts anyway.
 

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5 Golda
Twitter: only1golda
October 14, 2011 at 8:53 pm

Glad that you pointed that fact out…there are no short cuts and those who’ve tried to cut corners find themselves frustrated and often further behind than where they started.

Reply

6 Miguel October 14, 2011 at 11:54 pm

Hi Golda,

You really stated good points here. Yes, it's true and it's sad that there are blogs out there that don't get much attention. Exposure is really the key to everything and of course content is the king. As a starter, you really need to strengthen your online presence by participating in Social Media sites like Facebook and Twitter. You can also make a video and upload it to Video sites like YouTube and Dailymotion. It will greatly increase your site traffic and it's a good start to get your site exposed. Also, commenting on blogs is an effective way to get potential customers and build your credibility online. It may require hard work but if you do it correctly, I'm sure all those hard work will be worth it.

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7 Jeanie October 17, 2011 at 4:37 am

Marvelous tips. As about the first one of them, so I'd like to add something. It's a pity that not everyone of us understands that it's usually better for your business or activity to collaborate with our competitors.In this case you can achieve much more benefits as if you were working along. In modern world such tendency is rather popular. Thanks a lot for mentioning this

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8 Steven Suchar @ StevenSuchar.com
Twitter: stevensuchar
October 22, 2011 at 2:12 pm

Hi Golda!

Thanks for being 1 of my top commentators…I know, it's been awhile. 🙂

I love it when you said 'get your ego out of the way'. I focus on becoming a 'learn it all' & not
a 'know it all'. More bees can be attracted with
honey, right?

It's so nice to see you again!!

Have a highly inspired day…your tribal friend Steven Suchar
PS…Tweet luv confirmed.

Reply

9 Wendy Webb
Twitter: AskWendyWebb
December 20, 2011 at 12:05 pm

One of the things that people typically don't do (in professional and personal relationships) is find out what people need and want before trying to give them something.  Great reminder!

Reply

10 Golda
Twitter: only1golda
December 20, 2011 at 12:38 pm

Exactly Wendy! What if I don’t want what you’re selling or I’m deathly allergic. You’ve wasted time and money. Thanks for sharing and happy holiday to you and all the Single Mom Weekly readers!

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