Getting Off On The Right Foot In Your Home Based Business
By Golda Smith
I ran track in high school, I wasn’t Flo Jo but I got to the finish line. Years later, I still enjoy running. After my youngest was born I trained for and completed a half marathon. Oy, that was a challenge! As my next birthday is coming up, I’ve made a commitment to train for another half marathon and eventually a half ironman. You’re probably wondering “what on earth does this have to do with marketing or my home based business?” Well like everything else, it’s about the process.
What I want to discuss in this article are the 8 steps that you will go through if your want to have a profitable home based business. Some are mental shifts and some are physical but one thing they all have in common is that they require action!
Your first step is the have a clearly defined vision. Why are you in business? Once you answer that question go further and ask why? The reason for this is very simple. Ask most people they’re getting started in their home based business and you’ll most likely get something like “to make more money”. While that’s a worthwhile response, it’s also generic. I mean let’s get real; you can do a lot less stressful tasks if your sole vision is to make more money. Do you want to feed hungry families? Fund adoptions? Rehab homes for the homeless? Now those are visions that will keep you motivated when you may feel like giving up!
Your next step is to make a daily commitment to achieving NO MATTER WHAT. Some days you’ll have bigger victories than others but the point is to do something every day that will move you closer to your vision. So tomorrow it may be that you get over your need to have everything perfect and finally get that banner ad up to start attracting people to you and building your list. It may mean that you will, come hell or high water, get your wordpress blog done even if that means you outsource it.
Step 3 is to have your marketing strategy, preferably on paper! To many people just throw a plan to the wall, see what sticks and then hope for the best. Let me tell you, that’s a recipe for disaster. What’s your online strategy? Facebook PPC, banner ads, blogging, article marketing, magazine ads…you’ve got plenty to choose from. Don’t have much of a budget? Try post-its and flyers. Whatever method you choice understand that you can’t depend on just one strategy but whatever you do, commit to doing it with excellence.
Let’s take the next step and that is to become a professional inviter. Now don’t shut down and get all wigged out thinking that you have to do something unnatural. Sadly, many home based business owner’s have some sense of shame, maybe even guilt or fear that prevents them from taking this critical step. Let me ask you a question. If you always dreamed of opening a café and you finally did, wouldn’t you tell ALL of your friends and family and invite them to your grand opening? Absolutely and you’d ask them to tell others about it as well. Then same word or mouth method applies to your home based business.
Step 5 is to become a professional presenter. There are plenty of ways to present and you don’t have to master all of them. You can lead them to a live webinar, pre—recorded presentation, live event, skype party, tasking party…just make it fun.
We’re almost there so let’s keep going. Step 6 is to follow up. You’d be surprised how many people do all the above steps and then fumble at the follow up. This is almost always caused by some mental block and only you can do the work to move beyond what’s causing you to sabotage your success. Follow up can be with a phone call or if you’re working online, through your well crafted autoresponder series.
Your next step, which actually is part of the entire process, is to keep track of everything you do. You have to know how many people you’re talking to on a daily basis. For example, if you have a blog, how are people coming to your blog? What keywords are they using to find you? If have the same banner ad on several sites, you should know which one is bringing the most traffic, where are your opt ins coming from…that takes tracking and business builders track everything.
Here we are at the finish line with one more step and that is the repeat everything. Everything? Yes, even your vision…it may change, it may not but you need to keep it in front of you to remind yourself why you’re focused, why you’re driven, why you need to get over your own crap. Here’s a secret…it’s not about you. It’s about the many people who are depending on you to step up and be all that you were created to be.
There you have it, the 8 steps that you’ll need to go through if you want to get the right start to having a successful and profitable home based business. Will you do the work both mental and physical to get the job done? You won’t have to do it alone but you will need to do your part.
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!