Using Images to Connect Through Social Media

by golda on August 16, 2012

 

Using Images to Connect Through Social Media

By Golda Smith

Social media is more than a platform to share mindless ramblings and collect farm animals. As a matter of fact I block all those silly games and apps and anyone who persists in sharing them with me. I have found social media to be a fabulous accountability tool!
 
A few months ago, I started to get serious about fitness. After all, this is the only body that I will have this lifetime and it would serve me best if I were to take care of it to the best of my ability. It started with kickboxing and that was fine until spring rolled around and I was ready to take my work outs outdoors. I fell back into one of my favorite activities…running.
 
I’d rise early in the morning and lace em up and head out. Almost from the start, I began sharing little snippets of my journey with my social media audience. I’d take a photo of my feet in my sneakers or of myself after an 11 mile run…sweat running in my eyes and I’d share it on Facebook and Twitter with a little caption. Guess what? People responded! Not only did they respond and like my posts but many were encouraged!
 
Who knew?!
 
Don’t underestimate the power of posting your own non glossed images on social media. Your audience, your potential clients want to connect with YOU, the real you. Even if you don’t like the image, remember that it’s not about YOU, it’s about THEM and how they feel about what you’re sharing.
 
When I study my social media metrics, some of the most viral and commented posts are the ones where I not only have images, but they are images of me or a dish I’ve made or a recipe I’ve shared.
 
So my question to you is how transparent are you being on social media? When your show up on Facebook, are you the same person that people recognize from Instagram or Twitter? Yes, no, maybe so?
 
Every day on Facebook I have the pleasure of connecting with entrepreneurs across many fields, from fitness, nutrition, writers, network marketers, designers to name a few and I’ve seen some of the same mistakes. The first of which is only posting images shared by other people. You know what I mean? You see a picture on Facebook that you like and you simply click share and it shows up on your wall. Nothing wrong with doing that every once in a while but several times a day is too much.
 
Another mistake I see people make is not post enough or any of their own images. People LOVE pictures and they want to see pictures of you. There are so many Facebook pages that look likes everyone else in their niche and that’s NOT good.
Answer this question, what makes you and your business unique? That’s what you need to share with your social media following and there are so many fun tools that you can use to set yourself apart. Don’t be afraid to share who you are.
 
Take some time to go through your social media posts for the last few days and see where you can improve. Set a goal to post at least two images per day on at least Facebook and Twitter. Do that consistently for at least a month and study your metrics.
 
Now share what some of your favorite apps are for taking images. Come back over to Facebook and let us know.

 
 
 

Golda Smith is a single mom who is building her "Business From The Kitchen Table" working with Fitness and Wellness Experts to put more muscle in their social media marketing. She has a new report to you to help build your fitness business through social media. Get started NOW!

 

 

 

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