Your Lead Generation Formula for Building a Big Fabulous List

by golda on September 29, 2011


Your Lead Generation Formula for Building a Big Fabulous List
By: Golda Smith
Growing up, I was the kid that really enjoyed taking things apart and putting them back together. So it’s probably no surprise that in college I majored in chemistry with a minor in math. What can I say? I love a good formula. No chance for error when all you need to do is plug a number in and do some quick calculations. Some of you reading this must think I’m nuts but I’m serious.
Formulas make the world go round. Formulas can be applied to anything, including business…your business. Today, we’re talking about the lead generation formula that you need to build a big targeted list.
Traffic + Your Opt-in offer = A BIG list
If you have been in sales for any amount of time then you understand that leads are the lifeline of your business. No leads=no sales=no food. There are three specific things that you need to do in order to start generating 20+ targeted leads consistently every week: build a list, build a relationship with your list, and monetize your list.
First things first, you’ve got to have a self hosted WordPress site period space space. Don’t be foolish and think that you can build a profitable business on a free site when they can yank your content whenever they choose to.  
Once you have your WordPress site, you’ll need to create a free and informative offer that you’ll happily give to anyone in exchange for their name and email. You see, no one wants to sign up for your free newsletter, no matter how informative it may be. However, if you can offer them a solution for something their already asking for then they will gladly give up their most treasured possession which in this case is a valid email. Now, your offer can be in the form of a pdf, an audio or video series. Pick one and get it done.
Now that you’ve got the foundation set with your wordpress site and your opt-in offer, you need to drive traffic to your site…remember the formula,
Traffic + Your Opt-in offer = A BIG list
Traffic Sources
Banner Ads
One of my favorites to getting targeted leads is banner ads. A well done 125×125 ad with great copy and a great image placed on a few sites where your target market hangs out will pull leads in all day long. The key is not to depend on just one. You can start with one ad but then you’ll want to place at least three more.
You may be wondering “exactly how do you find these sites?” You can do a google search for blogs in your niche. For example if you’re in weight loss, then type in weight loss blogs into google and see what comes up. Then you want to check the alexa ranking of any site that you would even consider advertising on. Make sure that the alexa ranking in below 500k, that way you know that there is a descent amount of traffic coming to that site.
Guest Posting
This is not only a great way to meet a new audience but it’s totally free lead generation. Ask yourself this, who are your competitors? Who has products or services that compliment what you have to offer? This is where you would want to consider being a guest blogger. At the end of your blog article you’re going to have a little bio and in that bio you’re going to have a clickable link to your free offer.
It’s not enough to just have a website, if you’re not providing fresh content then you’re wasting your time. My mom always used to say that charity begins at home. In this case I share it with you to say that if you’re going to guest blog then it only makes sense that you regularly post on your own blog. I suggest a minimum of twice per week. With some SEO, keyword research and consistent posting you’ll have organic traffic coming to your site daily.
Social Media
This article wouldn’t be complete without a shout out to social media sites, specifically facebook and twitter. Every time you publish a blog post you want to make sure that you share it one facebook and twitter at least twice a day. And a few times a week you’ll want to share a link to your free offer.

There you have it. Of course there are many other traffic sources that you can use. For those who are building their business on a budget I just gave you one paid option and three free. When you have more money to spend on your marketing then by all means explore more options. After all, you will catch more fish if you have more nets in the water. Happy list building.


 Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 9 comments… read them below or add one }

1 Raj September 29, 2011 at 8:49 am

Thanks for those four tips. I guess we can also advertise in adwords to get in more traffic. Personally, I think guest blogging is the best way to do it, because you get a link back as well as traffic. And commenting on blogs and building relationship with fellow bloggers is another way of building traffic because they will be more interested to give exposure to some of your posts in their network.


2 Andrew Ludlam September 29, 2011 at 8:24 pm

Another great way to build a list, it so get others to promote your offer for you. For example, I give away a free guide to business owners looking to make the most of their marketing. So in trying to get this to a wider audience, I look for complimentary businesses that have a list, that might like to promote it to their readership.
Or you might to look to offer your report or ebook as part of a bundle of offers that an expert might be using to promote his or her latest product. You can ride on their credibility and get more people to join your list!


3 Golda
Twitter: only1golda
September 30, 2011 at 10:58 am

Thanks for your input Andrew.


4 Steve Nicholas
Twitter: stevetheowl12
September 30, 2011 at 1:55 am

Great post, Golda! You are so right that there are times when it comes down to a few essential things. However, I think that it is also key to make sure that, even when there are things that are complex, to try to figure out where the simple things lie so we can adjust our formula to make things work instead of getting overwhelmed. After all, no math problem at its core is bigger than 9+9.


5 Golda
Twitter: only1golda
September 30, 2011 at 10:50 am

Hi Steve and thanks for your comment. Being online for over a year now, and I think you will agree, I’ve seen so many people jump from one idea to another looking for the same result…a profitable business. Lack of commitment to any plan is what leads to poor results and frustration. In addition, some people can’t see the beauty of simplicity and look for complicated solutions. Like you said “figure out where the simple things lie…” Just keep it simple and consistent. Until next time…


6 Grady Pruitt
Twitter: successBB
October 1, 2011 at 2:29 pm

I just realized I hadn't followed you on social media 😀 Which I have now corrected 😉 
Social media is a great way to meet people, and blogging is something I am finding I love doing.  Now that I'm starting to get my feel for what I'm doing, guest posting is the next one I'm going to tackle.
Thanks for sharing, Golda!


7 Cyndy October 2, 2011 at 12:49 pm

Charity begins at home. No reasons to disagree with that, blogging is a fine way to express and the feedback you get is vital.


8 Rajaan December 1, 2011 at 2:21 am

Thanks for all the ideas!


9 Chery Schmidt October 12, 2012 at 12:59 pm

HI Golda, You said it all build your list and show them an easier way then you had to do things Great Post Chery 🙂


Leave a Comment

Previous post:

Next post: