When the Little Things Count: The One Thing That Everyone in Business Needs to Know

by golda on October 6, 2011


When the Little Things Count: The One Thing That Everyone in Business Needs to Know
By Golda Smith
The little things…that’s what we remember isn’t it? The handwritten thank you note. The birthday phone call and NOT the “happy birthday” message on your facebook wall. We tell our children, at least I tell mine, to mind their manners. Say yes thank you and no thank you.   
We also remember that rude server who fixed our morning coffee or the ill mannered city worker who could care less about serving you and working with a spirit of excellence.
Yup, people remember the little things, the good, bad and downright trifling.
During the last few months I’ve had a great time collaborating with other entrepreneurs assisting them with their wordpress sites. Recently, I was working with a new client, very sweet lady but her web guy was having a temper tantrum because she decided to make the move to a self hosted wordpress site.
This was the first time that I experienced this behavior. What happened to professionalism? He seriously refused to provide the one key piece of information that was needed to begin the process of creating the new wordpress site. The only logical conclusion that I could come up with was that this guy felt threatened. He feared the loss of her business and more importantly, her money. That my friend is someone with a poverty mentality!
The site that he initially created for his client (now my client) looked like something my 8 year old could put together and for that, he charged her a couple thousand dollars. Did you get that? A couple thousand dollars for five pages on a site! That just gave me goose bumps, I was so disgusted.
If you are in a position where you are blessed to be of service to someone, remember this…it’s the little things that count. It pays to be nice, very nice! Instead of acting like a territorial brat, Mr. Web Guy could have had her business forever had he just embraced the idea of creating a more user friendly site for his client. Sadly, because of his mental blocks he lost not only her business but the business of any other people who caught wind of his behavior.
Web guys and gals would be wise to embrace wordpress. Think about it for a moment. Why would you want a client that is solely dependent upon you for everything? That severely limits how much work you can take in. Gone are the days when you can charge hefty fees to create a website. Your clients are more educated and wordpress makes it so very simple to create a fabulous site for a fraction of the cost.
“How do you serve humanity?” –Rabbi Daniel Lapin
I LOVE that quote! It forces you to be conscious about how you use every moment of your time. Do you show up to work on time? Do you speak words of encouragement to your spouse? Do you spend quality time with your children? Do you work your business even when you don’t feel like it? Do you give the best to whatever task you’re completing? That is how you serve humanity. That is what every business owner needs to remember. 
You are here to serve, not yourself, but someone else. How can you give them an experience that will have them coming back for more of whatever you have? It’s the little things that keep them coming back for more.
I’m thankful for the opportunity to serve in the capacity that I’ve been given. It’s wonderful when I get those emails stating how happy they are with the finished product, it lets me know that I’m on the right path. So if your web person is giving you crap about creating a fabulous wordpress site, slowly walk away and give me a call. I’d be happy to work with you.

 Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE reportentitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 8 comments… read them below or add one }

1 Raj October 6, 2011 at 7:48 am

The issue with over charging is: Some day clients are bound to find out! Also, when one starts depending on the over-charged services, they are forced to do more and more of it and end up in a big mess. Right price for the right service is a basic tenet in business and people who think they are extra clever will slowly find out otherwise.


2 Jym @ Blog Marketing
Twitter: JymTarrant
October 6, 2011 at 10:50 am

Hey Golda, 
It would appear that the big things count as well! I've heard of overcharging for this kind of stuff, but that's ridiculous. Lucky for the lady in question that she found you… I'm sure you did a better job of it her website as well…

Love the quote you shared too, that's truly a phrase to remember and live by. If only we could all remember it more often.



3 kelli October 8, 2011 at 3:32 pm

Word of a negative experience sure does travel fast and far….whereas positive experiences aren't quite as frequently shared. It takes a whole lot of positive feedback to counteract a tiny bit of negative feedback.


4 Carol@simple_catholic
Twitter: simple_catholic
October 8, 2011 at 9:01 pm

Hi Golda,
I've come over from sitsgirls.com. Your post is spot on! I've dealt with a similar situation before in my administrative support business. I had a client whose web designer was a relative of hers. It was a sticky situation to say the least.  But, this experience absolutely taught me the same lesson as you: it IS the little things that matter.
(PS. I'll be signing up for RSS updates. Look forward to reading more of your posts!)


5 Grady Pruitt
Twitter: successBB
October 9, 2011 at 2:38 am

I can't believe anybody would change that much for a five page website!  That is ridiculous!
However, if you do bring up a great point.  We really do need to pay more attention to how we treat people around us.  Just a small little thing can do us more good than anything else.
Thanks for sharing!


6 Miguel October 15, 2011 at 12:07 am

That's absurd. I think the Web Guy doesn't know what work ethic means. It just a shame that there are people who take advantage of their clients. They don't know how to value them and i personally think that they are just after their money. If that is your mentality, i'm pretty sure that you won't last in any business. Take care of your clients, delight and satisfy them and remember that little things counts.


7 Jeanie October 17, 2011 at 4:45 am

Thanks a lot for sharing your thoughts and ideas with us. But to tell you the truth, it is a rather disputable question. Some people will completely agree with you, and others – no…..But in any case that's great that you evoke interest and discussion.


8 Linda Wise November 16, 2011 at 12:26 pm

I couldn't agree more Golda. Sometimes, it's the little things that count. It's how the waitress poured water in your glass when she saw that it's almost running out, it's how the cashier said thank you after you paid for your groceries. And most of the time, it's the honesty and sincerity of the person. Mr. Web Guy's client, who is now your client can find other genuine people, like you to be of service and do her website for her. But Mr. Web Guy will never ever find another client who will want to establish a lasting partnership with him.


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