Martin Luther King Jr., #POTUS and Social Media
By Golda Smith
It’s an amazing day in American history! Not only are we celebrating the birthday of civil rights leader Rev. Dr. Martin Luther King Jr., but we’re also witnessing the inauguration of the 44th president of the United States of America, Barack Obama.
You want to know something funny? I could care less about history when I was in grade school. I mean it bored me to tears! As I’ve grown older, I’ve gained an appreciation for it.
Last night I watched Roots with my children and I cried. Not just because it was incredibly emotional to watch the journey and treatment of my ancestors but also to see how far we’ve come!
From slavery to freedom to the White House! Today’s inauguration will be witnessed by billions of people and social media is a big reason why. My sister drove to D.C. to witness the inauguration in person. I prefer to watch via television, Facebook, Twitter and Instagram…I don’t like big crowds or standing in the cold.
For anyone still thinking that they don’t have time to do social media, you can’t afford not to! Hundreds of millions of people will be commenting today about President Obama and the First Lady. What they’re wearing, their opinion on ObamaCare, what they like or don’t like about them and other random thoughts are sure to take up the Twitter feed.
Never before has it been easier to get your message in front of an audience. If you are running a business and social media isn’t a part of your marketing plan then you are only making it harder on yourself than need be. One of the first things I do when I’m thinking of submitting a proposal to work with someone is to check out their social media pages.
Here’s what I’m looking for:
Are they online?
Are they connecting with their audience regularly?
How are they using social media to build a relationship with their audience?
Are they presenting themselves in a way that shows they understand their audience?
If I’m doing this kind of research on people I may want to work with what kind of research do you think your potential clients are doing on you. Here’s a quick checklist for you:
Have a cover image that is inviting and gives visitors a hint of what you’re about.
Make sure to complete your about section. Have it mirror the message on your blog.
Utilize your online real estate by adding custom apps to extend functionality and increase engagement.
Complete your bio and include some keywords so that you’ll be found by people looking for your service.
Include a link back to your blog or Facebook page
Consider having a custom background created to mirror your blog
What other social media platforms are you using? Instagram, Pinterest, LinkedIn? You don’t have to personally know how to use all of these but you should use as many as you can. This is why it would be ideal to utilize the service of a Social Media Manager (SMM). One of the services they can do is to make sure you are properly set up on your social media platforms and that they mirror each other. An important but often overlooked task.
There are many other ways a SMM can help you increase your profits and business while not having to invest lots of time learning new applications or tools. If you’ve ever thought about working with a SMM this is the perfect time to do so. See what we can do for you!
Golda Smith is a mom and distance runner who is building her “Business From The Kitchen Table” working with Fitness, Health and Wellness Experts to put more muscle in their social media marketing. Do you hire freelancers? If so, then you need to get this report NOW because you may be making this mistake. Don’t let it be you!