A Million Hoodie March…on Social Media?

by golda on March 22, 2012

A Million Hoodie March…on Social Media?
By Golda Smith
For the last few days, my Facebook feed has been filled with updates regarding the murder of Trayvon Martin. Don’t know who he is? He was a 17 year old young man with a promising future who was shot and killed by George Zimmerman, the Neighborhood Watch Leader of the gated community that Trayvon was walking in that fateful day.
I noticed today, that I’ve gotten all my updates regarding this story from social medial…Facebook and twitter to be exact. The circumstances surrounding this shooting have sparked anger, protests…even a Million Hoodie March. I’m not one for marches, so good luck with that.
Trayvon’s death has sparked a social media campaign. They’ve started an online petition for the arrest of the shooter. Hard to believe that he was never arrested, but he hasn’t.  Photo after photo of people wearing dark hoodies, babies, law students, T.V. celebrities, all geared up in their hoodies to show their outrage over the shooting were streaming through Facebook. The hastags #trayvonmartin, #millionhoodiemarch and #trayvon are popular on twitter. This is how people are connecting and staying updated.
Let me just be clear, it wasn’t just my friends sharing the story. You have celebrities such as Gabrielle Union, Ice Cube and thought leader, Deepak Chopra sharing this story with their circle. You gotta admit, their social media following is probably much larger than yours or mine…talk about social media reach!
Hummm…is the television becoming obsolete? That’s another discussion for another time. However, for business owners still questioning the power of social media to drive information, connect with their market and generate sales, I say…open your eyes.
Believe it or not, there are some business owners who don’t have a social media presence and their competitors aren’t the least bit upset. Social media is an equal opportunity playground. You don’t need to allocate a huge marketing budget to. The dance school that my daughter attends…no website, no mailing list, no Facebook page. NADA! They aren’t the only ones. My son’s karate school doesn’t have a social media presence either.
They are totally missing out on the countless opportunities to connect with the community for FREE. In this day and age where everyone is expected to have a presence on social media, it bewilders me that some business owners haven’t taken a hint.
Ask the average business owner and they’ll tell you that they are to busy with the day to day operation to think about figuring out how to generate sales on sites like Facebook and twitter. They don’t have time or the patience to learn how to speak with their target market much less create and drive a campaign and that’s where it only makes sense to get the assistance of a social media content manager.
Their job isn’t to take over your account and speak for you. Instead, they make your job easier by helping out with the behind the scene tasks like setting up profiles, scheduling status updates, researching popular topics and connecting key players within your niche.
If you aren’t harnessing the power of social media sites like Facebook and twitter to drive your business, you are leaving so much money on the table. With the new changes that Facebook is making…when aren’t they making changes, they are really putting the social back into social networking.

Loving Yourself Through Business By Unplugging and Building RelationshipsGolda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that holds their businesses together. Thinking about getting started as a virtual assistant? Get this guide that shows you how to get your first paid client.





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