Mompreneurs: 5 Mistakes to Avoid with Your E-Newsletters

by golda on March 19, 2012

Mompreneurs Here Are 5 Mistakes to Avoid with Your E-Newsletters
By Golda Smith
If you’ve been a reader of this blog for any time, you know how I feel about e-newsletters, aka…e-zines, I love them. I think that anyone in any business should be publishing one. Sadly, some people believe otherwise and that’s all right. We’re not sending out the newsletter police! Not today anyway. However, for those of you who are either currently publishing or thinking about publishing your very own e-newsletter, there are some mistakes that you will want to avoid and that’s what we’re talking about in this issue.
Mistake #1- Inconsistent Publishing
In my opinion, this is the biggest killer of anyone who publishes an e-newsletter. Inconsistency says that you’re not trust worthy. Even if you have a brilliant message and fabulous products, if your potential clients feel as though they can’t depend on you to show up then they will find someone else they feel safe with. Think about the inconsistent marketers you know, the ones who show up only when they have something to sell. How does that make you feel? Perhaps, pimped…hurts doesn’t it? Good, then don’t do it to the people you serve.
Mistake #2- Not Publishing Often Enough
Running a close second is not publishing your e-zine often enough. I’ve heard some people say that they would be horrified at the thought of publishing a weekly e-newsletter. Yet on the other end of the spectrum are those who think it’s cool to publish once a month. Sorry, but in my opinion, once a month doesn’t cut it. There are too many opportunities to be forgotten on the internet. Your e-newsletter is used to build your relationship with your customers and as long as you are providing great content, trust me, they want to hear from you more than once a month.
Mistake #3- Not Reader Friendly
Whether you are reader an e-zine on your mobile device, desktop, laptop or some other fabulous tool, it has to be easy to read. I’ve read newsletters there are several stories that have the first one or two paragraphs and then a link you have to click to read the rest. Well, I don’t like having to go back and forth to read the entire e-newsletter issue. It’s not that I’m lazy, but it takes to much time and I’m not the only one. As a busy mompreneur, I need to be able to start at the top of the publication and read all the way down with. Much more efficient!
Mistake #4- Way to Long
Good grief, some people write like they talk…forever. Your e-newsletter is a little publication where you share a little bit of information. You don’t give away the whole farm. We’re talking about the FREE e-newsletters that most people give to their clients when they are building their list. One page is sufficient and you can give a lot of value on that one page. In addition, if you constantly publish a lengthy e-newsletter you will burn yourself out and that will lead to mistakes number 1 and or 2.
Mistake #5-Focused on the Wrong Person
Some writers haven’t figured out who they should be writing for and they end up with a publisher-centric instead of customer-centric e-newsletter. Whatever your product or service, your readers always want to know, “what’s in it for me?” Fair question, I ask it myself whenever I get solicited. As the publisher of your e-newsletter you have to write with your customer in mind. How are your words helping them solve a problem? Will they be able to take action with what you’ve shared? How have you helped them? If you can answer these questions you will no doubt have a thriving e-newsletter and faithful readers.
There are more mistakes that you could be making with regards to your e-newsletter but these are the five that came to my mind first. Feel free to share what you come up with.

Loving Yourself Through Business By Unplugging and Building RelationshipsGolda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that holds their businesses together. If you're a busy entrepreneur with more work than time, this report is for you. Get this now!






{ 4 comments… read them below or add one }

1 Desiree
Twitter: LifeWithOurFam
March 19, 2012 at 10:38 am

I love your site, it's clean, neat and best of direct.  Keep 'em coming!  


2 Golda
Twitter: only1golda
March 19, 2012 at 11:11 pm

Thank you Desiree. I appreciate the compliment.


3 Kelly March 21, 2012 at 9:56 pm

I'm guilty of several of your mistakes. I've been publishing a newsletter since last July. Up until about December I was very consistent. I had a lot going on personally and it just got to be too much. I started again and have been consistent for about the last month – but I'm really starting to question whether I think it's worth it or not. Looking at my stats, it's really not a big driver of traffic for me – Facebook, Twitter and Google are – so, the jury is still out.


4 Golda
Twitter: only1golda
March 22, 2012 at 10:34 am

Kelly I’m so glad you made that comment, I’m sure they’re are others who feel that way. Here’s what you need to remember…while sites like facebook, twitter, google, pinterest, and the others are great for connecting with people, you NEVER know when the rules will change. For example, facebook! They change with the wind and they can do that, they own it. You don’t own ANY of that traffic coming from those sites and THAT’S why publishing your newsletter is critical. You own that traffic because at some point they raised their hand and said “I want what you have”. When someone opts into your list, you now have permission to contact them.

To help with your consistency, you may want to find someone who compliments niche and ask them to contribute articles for your newsletter. This way, it’s going out regularly, your readers are getting more value and you aren’t doing all the work! You can also outsource it. Hope that helps.


Leave a Comment

Previous post:

Next post: