The Mompreneurs Guide to Writing, Publishing and Managing an E-Newsletter

by golda on March 15, 2012

The Mompreneurs Guide to Writing, Publishing and Managing an E- Newsletter

By Golda Smith


In 2012 where so many people are trying to get your attention, I’m still surprised at the number of Mompreneurs who either aren’t publishing an e-newsletter or do so infrequently. I’ve heard a number of reasons why they don’t publish one, here are a few…have you said any of these yourself?
·         I’m not ready
·         I don’t have a list
·         My list isn’t big enough
·         I don’t know what to write
·         I don’t have time
·         I’m too busy with my blog
Sound familiar? Maybe you’ve something else but my point is, they’re all excuses and not good ones at that. Here’s some truth…if you have an online presence, either through your website or some other social media platform and you are building an in house list then you should be regularly publishing an e-newsletter.
I’ve shared what you should include in your newsletter and in case you missed it, you’re in luck here it is. Now that you have an idea of some of the different sections, let’s talk about what to actually write. There is a really big misconception that if you blog you also have to create totally fresh content for your e-newsletter and that prevents many Mompreneurs from starting and or maintaining one. They get burned out! Ah…no kidding.
Check this out; if you look closely, you’ll notice that my latest blog post is also the main article in my current e-newsletter. I can see some of you sitting there with your mouth open. Why would I do that and expect to be taken seriously?
Great question! Remember that some readers will NEVER go to your blog and some of your blog readers may NEVER read your newsletter. Here’s something else, there are sections to my e-newsletter that NEVER appear on my blog and you can do the same.
Here are some fun sections you can add to your newsletter:
·         Product promotions
·         Contents
·         Client testimonials
·         Student of the month
·         Remember when?
·         Birthday/Anniversary corner
·         Photo of the week/month
·         Coupons or other goodies for newsletter subscribers only
Got you thinking now right? I’m sure you can come up with a dozen more.

Ready to Publish
I’ve been publishing my e-newsletter for more than a year now. It’s gone through changes but it goes out consistently and since last April, it’s gone out twice per week. Some people may barf at the idea of publishing so frequently but if some of the TOP marketers have studied the market, done the research and recommend that schedule then who am I to question it.
To be perfectly honest, when I receive a newsletter from someone who publishes once a month or quarterly, I almost have to remind myself who this is. Then there are those who publish sporadically…NOT at all a trait you want to emulate.
Again, market research shows that the best times to publish and have your content read are Monday and Thursday morning before 7am EST. I don’t ask why, I just do it. “But what about your open rate?” I’ve had success with that too.
There are a number of services that you can us but hands down I recommend Aweber. Yes, there are free services but let’s not be cheap. We’re business owners and while we can cut corners with some things, when it comes to building and managing my list, I’m not cheap. Their service isn’t expensive. It’s a small investment that will deliver tremendous benefits.

Time to Outsource
If you’ve start consistently publishing great content one day you’ll notice that you’re just so busy. Clients are demanding your products and or services, your list is growing like gangbusters and you realize that you need help and you need it pronto. That’s a great sign that you may need to outsource…by the way, that’s a great thing.
You write your content and have your assistant edit, format and schedule publication. The work still gets done but you don’t have to do it all, what fun! Now that you see how ridiculously simple the process is, ask yourself if you can afford not to start publishing your newsletter right now.
What other fun sections can you add to your e-newsletter? Let us know in the comment section below.

Golda Smith is a single mom who is building her “Business From The Kitchen Table” working with Fitness and Wellness Experts to put more muscle in their social media marketing. She has a new report to you to help build your fitness business through social media. Get started NOW!

 

Comments

comments

{ 4 comments… read them below or add one }

1 Holly The Tech eMom (@thetechemom) April 20, 2012 at 6:04 pm

Golda, 
I LOVE this, it's right on point. The thing is that this is so applicable for MOST small business owners. Personally, I'm a mompreneur so I can relate but many of my clients (I'm a web developer and social media strategist) run into the same issues even if they are not moms or even women. Thanks for sharing your pain so that the rest of us know we're not alone!

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2 Golda
Twitter: only1golda
April 24, 2012 at 1:58 pm

Hi Holly-
You’re absolutely correct. Most of the online business owners face the same trouble, I guess I’m partial to my fellow mompreneurs. However, if my words benefit anyone else, then my job is done 🙂

Reply

3 Akilah
Twitter: Akzmedesigns
August 29, 2012 at 3:18 pm

Great article, definitely encouraged me to get my newsletter going. I finally have a list worth doing I need to get to it.

Reply

4 Golda
Twitter: only1golda
August 31, 2012 at 11:37 am

So glad that I could encourage you to get going with your newsletter Akilah. If I can be of assistance to you, don’t hesitate to let me know.

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