Using a Newsletter to Build Your Business
By Golda Smith
All savvy business owners know that the money is in the list. I’ll add that the money is in the relationship with that list. This is written for those newbies or even experienced business owners who are now building their business online and don’t understand all the fuss about publishing a newsletter.
An e-zine or electronic newsletter is a tool that marketers have been using for years as a means for connecting with their prospects and clients on a regular basis. In our microwave society, people are always looking for the next hottest way to market their themselves and are usually easily distracted by the shiny new object.
Writing a newsletter is easier than you may think. The most common objection that I’ve heard from fellow mompreneurs is that they don’t understand WHY they should write one especially if they don’t already have a list. It’s almost like asking “which one came first, the chicken or the egg?” You don’t wait until you have a list to write your newsletter, you start from day! Here’s why…
It creates consistency!
So now when that first person opts into your list, you’re not scratching your head trying to figure out when you’ll have time to squeeze in ONE MORE TASK! You treat them like a total ROCK STAR whether you have 1 or 400 on your list! Don’t despise small beginnings, remember that every big business owner you admire started just like you.
Next objection is usually “I don’t know have a niche so what do I write about?” Makes perfect sense but again this is where you just have to trust the process and know that if you just start writing you will figure it out. You can write about your 3 step process to getting your children to bed by 8pm without any drama or how to market your business on a budget…whatever, the point is to take the first step even if you make a mess. It’s a matter of listening to what people are saying even if you don’t have a product of service to sell yet. You can’t wait until the stars and moon align; you’ve got to fire and then figure it out and adjust as you move forward.
I’ll also point out that you can have your newsletter article do double duty for you. You can publish that same article on your blog, it’s totally legal and alright! I can hear a sigh of relief from some of you. Smart marketers do it and no one’s ever yelled at me or unsubscribed from my list because of it.
Why publishing your newsletter is non-negotiable!
It’s a cheap marketing source– depending on what service you use, you can speak to hundreds people for free or a small monthly fee.
It’s proactive- you can talk to your prospects/clients as often as you like and because they opted into your list, they are a higher quality client for you and they’ve you permission to market your services
It’s a great list building tool- instead of marketing one to one, with the touch of a button you can market one to many…while building rapport and marketing whatever you have! Don’t depend on social media as you main source of communication…you don’t own that. You do however, own your list and can take it with you were ever you go.
By now you should know that you don’t have to be an expert!
So if you’re now convinced that you should be publishing a newsletter, you may be wondering how often you should send it to your list. I’ve seen people publish a monthly newsletter and others publish as frequently as twice a week. If twice a week gives you hives then start slow. Publishing one a week is definitely doable. The reason why you want to publish regularly is that people are being marketed to DAILY. There are hundreds of people who are vying for their attention and if you don’t show up in their email box consistently with great content then they will forget you.
What you will find is that the people who read your ezine tend to stay on your website/blog longer. Don’t believe me? Check out your google analytics data!
So are you ready to get started? Where do you get one of those newsletter things? I highly suggest Aweber. They have excellent customer service and very reasonable prices. You can test the system for 30 days for only $1. Can’t beat that. After that it’s about $19 per month.
Do you have questions about getting your newsletter started or anything regarding newsletters? Come on over to Facebook and ask, I’ll do my best to answer.
Golda Smith is a mom and distance runner who is building her “Business From The Kitchen Table” working with Fitness, Health and Wellness Experts to put more muscle in their social media marketing. She has a new report to you to help build your fitness business through social media. Get started NOW!