Ready, FIRE, Aim
By Golda Smith
Picture it, 2005 in Atlanta, Georgia. My second child was born a year earlier and I was looking for a way to bring more income into our home. About this time I was introduced to the glamorous world of real estate. It seems that everybody and their cousin was a real estate investor. Buy a property, fix it up and flip it for a handsome profit, very sexy! Sounded like a winning formula to me so I jumped in with both feet. I purchased my first property, did a little renovation and put it on the market. One day…no rush of offers out bidding each other. Week one, not one offer. I’m getting nervous. My first mortgage payment is due! Wait a minute, I should have sold this by now, that’s what happens on T.V., but this ain’t T.V., this is my real life checking account. To make a long story short, I ended up selling that house months later at a lose and moved on to the next deal.
Right around that time the real estate market started to take a nose dive. It wasn’t easy as buy, fix and flip. The amateurs were jumping ship but not me. What I did was educate myself. I read books, purchased home study courses, attended real estate seminars, joined the GA Real Estate Investors Association and got a mentor. I started to rub elbows with some of the movers and shakers in the real estate market (although I discovered that some of them were unethical and untrustworthy). I was preparing myself for my next acquisition. This time when I “fired”, my aim would be a little bit closer to a profitable deal.
What’s this got to do with you? I don’t know, maybe nothing but if you are the type that gets ready to get ready and can’t make a move until the moon and stars are perfectly aligned then this message is for you. I didn’t wait until I knew everything about real estate before closing my first deal. Did I make costly and embarrassing mistakes? YES, but it did not stop me from doing the next one. You may have made some business decisions that weren’t the smartest but you learn from them and you take the next step forward. The only difference is now you have a point of reference from which to adjust your aim.
In the world of business you don’t always have the luxury of getting ready, aiming and then firing. You first must fire then aim. When you start your mlm/network marketing business you don’t know everything that you need to know about your company or products on day one. That doesn’t and shouldn’t prevent you from getting to the business of growing your business. You have to jump in with both feet because you are now a business owner. You will definitely make mistakes but you learn from them and you take those lessons learned start over the next day, this time your aim is a little better. Now when making your prospecting calls you’re using your scripts instead of flying by the seat of your pants. The result? You just increased your closing ratio…you fired and your aim is getting better.
Have you been self sabotaging yourself because you are busy aiming for the bulls eye instead of jumping in and getting to work? That is a form of self sabotaging because you are tricking yourself into believing that you must know everything FIRST in order to move to the next step…getting ready to get ready.
So there you have it…
Every successful business owner that I have ever spoken to has this trait in common; they didn’t follow the straight and narrow path to success. They took risks…some smarter than others but they were ready, they fired and then adjusted their aim. Bang, bang!
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People Without Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!