The Simple Path to Forming More Relationships, Gaining More Customers and Closing More Business

by golda on June 2, 2011

The Simple Path to Forming More Relationships, Gaining More Customers and Closing More Business
By Golda Smith
You may be reading the title and thinking “yeah right” but I’m serious, the path really is simple. The problem that most people have had and continue to have is that they take something simple and complicate it. WHY? I have no idea. I am simply here to tell you that it does not need to be that way. I want to a simple path that you, yes YOU can take right now to join the ranks of thousands of mothers working from home. Grab a pen and paper or better yet print this out and keep it handy.

Keep it simple
Your first step on your path to building a successful network marketing business is to keep it simple. Don’t go complicating anything. Remember simple is duplicatable and everything else stands the chance of being ignored or abandoned.  

Be enthusiastic
I remember a few years a when I was in an associate in Primerica, I loved the products and while I knew that other parents certainly needed it, I wasn’t necessarily interested in having to convince them that they should put these products to in place for the protection of their family. My attitude was if they are smart enough to get it then they were too stupid for my time. Probably the wrong attitude to have but I’m just being honest. Not only did I think this but it showed on my face and in my demeanor so much so that my trainer would always say to me “Golda you need to be more enthusiastic”. Honestly, I got so tired of hearing that but it was true. If this describes you then may I suggest that you need a product that you believe in, one that you can talk about in your sleep!  

Pay attention to what the successful people are doing
I am going to take an educated guess and say that you want to build a successful network marketing business even if your definition of success is an extra $500 per month. Do this one thing and you will be well on your way to that being a successful work at home mom with a thriving network marketing business. Identify the industry leaders whose lifestyle matches the one you want to emulate and do what they do. Now let me be clear, there are a lot of successful leaders out there; however, not all of them are single mothers like myself. It was important to me to align myself with someone who could totally relate to what I am going through and can mentor me to success.  How do you define success and who are the leaders that can help you achieve that?

Don’t quit
Another biggie. If you are in this industry for any length of time you will eventually encounter what I call jumpers. These are people who jump from company to company for a number of reasons. There are no concern to me nor should they be to you! What you need to do is make a commitment to develop your plan and give it your all…no matter what…you won’t quit. Now there are exceptions, to ever rule; however, don’t quit because you aren’t making the desired income after 30, 60 90 days. If you have time restraints then don’t even waste your time to begin with. To many people give up just before their harvest is ready. Don’t cheat yourself short.

Talk to people. When? Everyday
Yes, everyday. Social media has made it easier than ever to communicate with hundreds of targeted leads every day, people who are looking for exactly what you have to offer! You can literally talk to people without ever picking up the phone. I should mention that while you can use social media to connect with and build relationships; it’s not a substitute for voice to voice connection. At the same token, most people would rather initiate a conversation via the internet…so meet people where they are. Do this every day. Repetition is the key to success and this is what stumps many would be entrepreneurs. They see a little bit of success and they stop doing what go them there, don’t make that rookie mistake.

What’s your success system?
Your job is to become a master inviter. What are you inviting people to? To look at your company overview, which can happen via a dvd, phone call, live gathering, recording or some other method. Once you enroll a new person either as a customer or business associate, what is your system for working with them? The most successful businesses operate via a system, one that has been tested time and time again. Having a success system makes it easier for you and ensures that you are doing the same thing each and every time.

Close with a script
Most if not all network marketing companies have scripts that you can use to seal the deal. Learn them and use it often. The reason for using a script is so you are saying the same thing to everyone you talk to. You don’t want to fly by the seat of your pants. In addition to using your script, give testimonials. People want to know how other people have benefited from your products and nothing tells that better than testimonials.

Rinse and repeat
The next step on the path to building a successful network marketing business and being a work at home mom is to rinse and repeat the steps mentioned above. No exceptions! You can’t do some of the steps some of the time. It’s either all or nothing.

Commit to your development
From my experience, the best way to become great at what you do is to work with a mentor. Commit to working with the best and to give it your all. You must dedicate yourself to the study of your craft, that’s what the champions do.
Let’s recap.

The path to forming more relationships, gaining more customers and closing more business is:
  • Keep it simple
  • Be enthusiastic
  • Pay attention to the leaders
  • Don’t quit
  • Talk to people everyday
  • Have your presentation success system
  • Have a closing script
  • Rinse and repeat
  • Be committed to your development
This may seem like a hard and long journey but it really isn’t. It may take time to build a large and profitable home based business but you are definitely worth it! Don’t you think?


Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People Without Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 2 comments… read them below or add one }

1 Ryan Biddulph
Twitter: cashgiftingcrew
June 5, 2011 at 11:12 am

Hi Golda,
Awesome tried and true tips.
Talk to people, everyday. Maintain a high energy attitude all day long and it will resonate with others.
Thanks for sharing!


2 Golda
Twitter: only1golda
June 5, 2011 at 9:49 pm

That right…what you put out is exactly what you will get back!


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