Present Like A Pro: Skills for Understanding, Influencing and Talking To People About Your Network Marketing Business
By Golda Smith
This article is for people brand new to the network marketing industry. This article is also for those who qualify themselves as experienced network marketing consultants. Why? Because even though you are experienced, it never hurts to brush up on the basics and keep in mind that you are always or should always be bringing new people into your business.
Regardless of what industry or company you work with or product or service you market, remember that money comes from one source and that is people. Understand people and you will prosper. If you don’t learn how to deal with people, you won’t prosper and you’ll have skinny kids! You may have chuckled at that last statement but it’s true. If you aren’t making sales…you probably have a cash flow problem.
Warning: If you want to get cussed out and have your family and friends ignore and block your calls then continue with business as usual.
If however, your goal is to build a successful network marketing home business and be a work at home mom then read on.
Often times, and this is especially true of those who are brand new to the network marketing and home business industry, you get so excited about your new venture that you want to tell everyone about it. It’s really not your fault though because your new business partner and trainer told you to. But what is the right approach to make with people especially once you run out of those who you consider to be in your warm market? How did you get to know the friends you have now? That’s right, it probably started with a smile and hello, maybe something you both had in common and then things progressed from there; you F.O.R.M.ed them.
F.O.R.M. is an acronym for Family, Occupation, Recreation, and Message
This strategy works on anyone, strangers and those you already know. People want to feel special and the way to accomplish this is to ask them questions about themselves. What is it that happens to some people who get started in network marketing? They suddenly are afraid to open their mouths and talk to people about their new business. I’ve outlined some questions that you can start with but you need to tailor these to the specific situation that you are in. Whether at a sporting event, riding the bus, PTA meeting, or a play date, here are a few questions you can start with:
How’s your family?
How old are your children now?
What’s your favorite thing to do with your kids?
Are you able to spend as much time as you want with your family?
What type of work do you do?
Is that what you went to school for?
Do you feel a sense of gratification from your job?
What’s your dream job?
So, what do you do for fun?
How do you spend you days off from work?
Where did you go on your last vacation?
What have you always wanted to do that you haven’t been able to?
One thing is for sure…
As you are asking these questions you MUST keep in mind that you are having a conversation with another person, NOT a robot, so don’t talk like one. You’re asking these questions because you’re gathering information to identify the strengths, interests, goals and needs of the person you are speaking with. Now this requires a very special skill. Are you ready for it? It’s called listening, and yes, that is a learned skill. You then use that learned information to lead your prospect to the last part of F.O.R.M. which is your message.
What is the message you want to deliver? Is it an invitation to a web presentation? Is it to try a sample of your product? Is it an invitation to take a flyer and follow up with a phone call? Whatever it is you need to know this and lead your prospect to it. This is the order that you must go in if you want to do this properly. It really is this simple. Unless you’re a hermit, you come into contact with people everyday so there is no reason why you can’t implement this strategy.
After all is said is done, here is something else that you want to etch into your memory bank…
Some will, some won’t, so what, because someone else is always waiting! That, my dear is why you must keep F.O.R.M.(ing) people, because you don’t know WHO is waiting for exactly what you have to offer. Don’t become personally attached to the outcome, your job is to present your offer or service and to keep repeating the process. One day you will look up and you will be happy with the balance in your bank account.
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE report entitled “5 Ways To Talk To People Without Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!