The BIG Shift: What it Means for Social Media Marketing and Your Business

by golda on May 10, 2012

The BIG Shift: What it Means for Social Media Marketing and Your Business

By Golda Smith


It's May which means that in a few weeks a BIG shift is coming. If you have children then you know the shift I'm talking about. School is out, kids are home, summer activities begin and most business owners go on vacation…if not physically then at least mentally.

When I worked in real estate, I'd hear some agents moan and groan because they identified summer with slower sales. "People don't buy in the summer" is what they’d say. However, the truth was that many of those same agents simply stopped running their business with the same zeal. Sadly, too many Mompreneurs also buy into the myth that they can't effectively run their business during the summer months. Well that's simply not true and I’m a single mom!

It’s time to become proactive and not reactive which is why I'm bringing the topic up now, at the beginning of May and not the end of June. You have ample time to think about what your life will look like in the coming weeks and what systems you need to put in place to keep your business running smoothly…especially on social media.

What's your social media marketing plan for your business this summer?

Summer is the time for being with your family, picnics and fun in the sun. It's also the time of year when you're looking at your business for ways to increase your reach and the amount of people you connect with. Paying careful attention to your social media marketing plan will help you create an effective way to accomplish that and allow you to have a profitable and carefree summer.

Depending on the age of your children, you'll most likely be doing things a bit differently. For example, you probably won't spend as much time in front of your computer scheduling your content. That doesn't mean that you disappear altogether. That would be crazy!

Yet I’ve seen people do it. They stop blogging regularly, newsletters stop showing up in my inbox and they post maybe once a day. That's no way to run a profitable business. You can however use some tools to help you leverage your time but you can't do this haphazardly. You gotta have a plan!

Perhaps you need to hire a Social Media Content Manager. Allow someone else to handle the behind the scenes stuff, like syndicating content, doing keyword research or monitoring the spammers while you show up and post with live updates of your family vacation or stay-cation. That certainly would take a load off while still allowing you to stay in contact with your tribe just as you were doing during the school year.

Your assignment is to figure out what you want your summer to look like. How does social media fit into that plan?

If you sell a product or service, you may need someone to help with your client care. I happened to stop by Dave Ramsey's Facebook page earlier and noticed that one of his readers left a complaint. I mean they were upset! Within an hour, someone from Dave's team responded. Do you have someone taking care of your clients like that? This may also be the perfect time to have your content manager take all your stuff and organize it into some systems and processes that others can follow with ease. The tasks are endless.

With the speed of social media, it can be detrimental to your business to treat it as just something else that you do. It is a part of your marketing…remember that. Your children may be on summer vacation but your business isn’t.



Loving Yourself Through Business By Unplugging and Building RelationshipsGolda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that holds their businesses together. If you're a busy entrepreneur with more work than time, this report is for you. Get this now!



{ 5 comments… read them below or add one }

1 Alexandra May 10, 2012 at 7:15 pm

Great post Golda.. you are right on point with this one. Most people get into lazy mode and put their business in the back burner.  good advice.. Thanks for sharing.


2 Julie May 15, 2012 at 11:21 am

I've realized that with my daughter being home this summer, I have to do more with social media to network for business. Since I can't physically meet with people as much as I would when she was at a daycare center, I'm going to be relying on social media to reach people so they still know I'm around…and so I'm still building my business.


3 Golda
Twitter: only1golda
May 15, 2012 at 12:17 pm

Hi Julie-
Social media is the busy mom’s bff, lol. What’s your favorite social media platform? Use it to your advantage and enjoy your summer with your daughter. Thanks for sharing.


4 Beverly Mahone
Twitter: bevmahone
May 18, 2012 at 7:58 am

The summer is a great time for me to promote my books and that's what I do.  When my husband and I went to St. Lucia a few years back, I took a stack of books and took the opportunity to do a reading during one of the "happy hours."  It was so much fun and I sold several books in the process.  I' also created a video of me promoting my book on the beach.  I think it would be harder to sell services but passing out a business card is always easy.  Thanks for this great post.  I am going to share it with my Boomer Diva Nation group of FB.


5 Golda
Twitter: only1golda
May 21, 2012 at 12:41 pm

Hi Beverly! Thanks for sharing what worked for you..I love the Caribbean 🙂 It’s important remember that social media and life aren’t one size fits all. FYI, selling a service is no different than selling a product, it’s all about relationships and responding to a pressing need that you can solve.


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