Hmmm, THAT Isn’t A Smart Social Media Marketing Plan

by golda on June 28, 2012

Hmmm, THAT Isn't A Smart Social Media Marketing Plan

By Golda Smith

 
Ask the average business owner using social media to market their business what their goal is and you’ll likely get a similar response:
 
“Make a lot of sales!” with that “what a stupid question look” on their face. If you then follow up asking what their social media plan is, they’ll probably give you a blank stare and eventually say something like “I want to have lots of followers”.

Certainly you’ve never made that statement but perhaps you’ve heard some silly business owner make that statement. Here’s the thing you need to understand. Having a ton of people following you through the various social media platforms mean absolutely nothing if there aren’t any relationships within that group.
 

Do Not Despise Small Beginnings

I often hear people complain because they “only” have 100 people on their Facebook like page and they want more BUT they aren’t even taking care of the 100 people they already have. They take them for granted and don’t interact with them. Listen up! If you want more, then you have to appreciate and take care of what is already in front of you. It’s not the number of people following you; it’s the quality of those relationships.
 
Now, when you combine relationship with great content, you can have 500 Facebook or Twitter followers and sell them thousands of dollars in product or services. The other side of the coin is you can be like some business owners who have thousands of followers but who aren’t even earning $100 per month from them…yes it’s happening right now!
 
When working with my clients, I have found that beyond posting status updates and pushing their products or service some of them have no clue what their social media plan is. Let me help you out…
 

Some Questions to Ask Yourself

  • How many people do I want to connect with in the next 30, 60 and 90 days?
  • How many times per day will I have scheduled posts?
  • How many times per day will I interact live?
  • What times will I interact live?
 
This is only a small sampling of the questions I ask my clients. You need to ask and answer these questions yourself. Keep in mind that your social media marketing plan is part of your overall marketing plan.
 
When you’re able to answer these questions you’ll get a clear plan of action. You are also learning to either manage your time or delegate some of those tasks. Oh my, the dreaded “D-word”! Yes, for some of you, delegation may very well be a part of your social media plan because, you either have no desire, not sure what you’re doing or what to say or quite frankly, you’re too busy bringing in business to keep up with the demands. Think about it the way, you are providing an income for someone else’s household. Now that’s something to aim for!  
 
So tell me, how are you doing with your social media marketing plan? I’m here to walk along side you to make the process easier. Stop by Facebook and let me know how I may be of service to you.
 
 
 

Loving Yourself Through Business By Unplugging and Building RelationshipsGolda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that hold their businesses together. Are you on Twitter? Get your checklist, now. Don't tweet without this!

 

 

 


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{ 2 comments… read them below or add one }

1 Grady Pruitt
Twitter: successBB
July 5, 2012 at 4:47 am

Ouch… As I read those first few paragraphs, I found myself saying "guilty!"  I know I haven't been taking care of my following as good as I could be.  I've already started working on connecting with those who comment on my main site.  I do a decent job of at least responding to the few things on Twitter that come to me.  But I need to do a better job of doing status updates (live or planned) and I need to start interacting more on the social networks I'm on.  
I don't have a big following yet, but I could be doing a better job of interacting with them.
Thanks for the encouragement and reminder to do this, Golda!

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2 Golda
Twitter: only1golda
July 5, 2012 at 12:55 pm

You are so welcome Grady! We all need reminders from time to time just remember that you don’t have to do it all on your own. Get someone to assist with those tasks.

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