Are you considering being a work at home mom (WAHM) or are you already there but have not built your business to what you deem as successful? Then read on.
Successful WAHM know how to brand themselves. They understand that people connect with those that they can relate to and they use attraction marketing to do so. Now you may be familiar with attraction marketing but the question is are you correctly executing it? Successful WAHM’s know how to get people to follow them, and keep them coming back. You are your brand and your brand is you. So how do you begin to shape that? Think about the image you want to convey. Who are you trying to reach? Let’s look at some things you can do to be a successful WAHM:
Chances are that you are on a social networking site or perhaps a few social networking sites. Start with your photo. This is the first glimpse that people have of you. You want to have a photo of you, or you and your child(ren) that is warm and inviting. If you are using a fan page then a fabulous logo is fine.
Next on your list is your domain name. Try to use a .com as this is the most common. Easily register your name at godaddy. If you have a really cool name then you may also want to register the.net,.info, and other cool versions of that name in order to protect your brand. The last thing you want is to build a really hot brand only to have someone else profit from it because they were able to drive traffic to a site that had a nearly identical name to yours.
Youtube is the WAHM’s godsend. Where else can you have an audience of over 1 billion people each and every day for free? The successful WAHM will use her fabulous youtube channel to continue to build her brand. Continue the continuity with your channel name being the same as your domain name if possible. Then start shooting and posting videos that your potential clients and business associates can relate to, because remember, people connect with people first.
Another fabulous platform that I love is blog talk radio (BTR). Not familiar with BTR? All you need is a internet connect, headphones, and a cell phone. Once you create your free account then you can schedule a show for as short as 15 minutes to as long as three hours, not that you would want to talk that long. Again, here you have the perfect opportunity to brand yourself as the expert in your field, attract people to you and keep them coming back for more.
Although there are others, I will only present one more thing that successful WAHM do and that is they connect with their followers through their blog. Blogs are fun and relatively easy to set up. You can have interaction between you and your followers. Many WAHMs have made a profitable business from having savvy looking blog sites.
In conclusion, whether you are married or single, if you choose to be you can be a successful WAHM. You can live the life you love and make a very comfortable living from the comfort of your couch.