A leader is a reader, have you heard that statement before? Well it is absolutely true and I am a lifelong student of learning. One of my favorite books is titled “The Four Agreements” by Don Miguel Ruiz. A quick and comprehensive read, this book reveals the self-limiting beliefs that we have about ourselves. This article will discuss how to use the four agreements to build a successful and profitable home based or network marketing business.
The first agreement that Mr. Ruiz discusses is be impeccable with your word. This simply means to always speak with integrity. If you are new to network marketing or perhaps you have been around for a while, it can be tempting to exaggerate the truth because you want to be perceived as a success to your prospects. They ask “are you making a lot of money?” and you may be tempted to respond yes, just to keep face. Let me tell you the danger of doing so. You are building your business on quick sand. The words that you speak are the most powerful tools that you possess so use them wisely.
The second agreement is don’t take anything personally. This is easier said than done, I know. I also know that nothing that anyone says or does is because of me and you need to learn this as well. For example, you present your business opportunity to someone in your warm market, let’s say a family member, and they don’t get it and reject what you are offering. You may feel very disappointed and internalize their rejection. You have probably thought to yourself that it was something you said or maybe it is your products but in truth, it was none of those things. It really doesn’t matter why they said no, what matters are that you understand that they are not rejecting you just what you were offering at that moment in time.
The third agreement is do not make assumptions. Now this is deep because how many times have you not spoken to someone simply based on some story you made up in your mind about why they would not at all be interested in what you have to offer? We make assumptions because it is much easier than dealing with rejection but in the industry of network marketing and any other industry for that matter, rejection is part of the price of success. Instead of making assumptions, find the courage to ask for what you want. The easiest way to do this is through preparation. Master your scripts and drill, practice and rehearse.
The fourth and final agreement that the author writes about is always do your best. If you always put your best efforts into what you do then the other three agreements are a piece of cake. With regards to your network marketing business, how can you always do your best? Preparation! Plan your activities for every day of the week, both personal and business. Place your calendar where you can see it and follow the roadmap. Become a student of your business. That means knowing your products and your presentation. It also means showing up to as many events as you can. Treat your business like a business. Study leadership and do what the leaders are doing. Finally, take action and do it consistently.
The Four Agreements, a powerful book that belongs in your personal development library. Read it, study it and apply what you have learned.