Timelines for Facebook Pages Have Arrived…What It Means for Business
By Golda Smith
Ah, facebook. One thing you can’t say about facebook is that it’s boring! It, like life is always changing and the latest changes are happening on the facebook pages. You may have stopped by your favorite page only to discover that it looks a lot like your personal page.That's right, timelines for Facebook Pages are here!
Here’s what’s so cool about the changes and what it means for your business.
You’ll be able to:
Brand your page by adding a unique cover photo that gives your audience a view of what your business is about and also add a profile photo
Highlight what really matters by pinning a new post to the top of your page and highlight important content for up to one week.
Manage everything from your admin dashboard. You’ll see and be able to respond to all activities and see your analytic all in one spot.
The first thing you’ll notice is the cover photo on top. Interesting! Looks a lot like your personal page, that's no accident. What this means is if you had those custom images across the top of your page, get ready to say good bye. Take a look at Starbucks page. This is a BIG one, your photo can’t contain any calls to action such as “like the page”, “click here”, “share this page”.
No Default Landing Page
If you spent money having a custom welcome tab designed, so sorry but now whenever someone lands on your page they will always see the timeline view even if they are new visitors. Also, the tabs are now located under the cover photo across the top, again, very similar to your profile page.
What about My Apps?
The apps or applications are still there although you do have to look for them. You can easily find them by clicking on the about tab underneath your profile photo. When the window opens up, click about again and you’ll see a drop down menu which reveals the hidden apps. I know…that was a lot, but what are you gonna do?
You can also highlight milestones to celebrate important moments. For example, a new product launch or a new employee. Milestones must include a photo and a title. You can “star” a post and notice that it will take up the width of the page. You’ll also be able to change that post back to normal size by removing the “star” feature on that post.
Another change is that you’ll be able to send a message to the page administrator. What’s the big deal you ask? I see it as an opportunity to build your client care department to take care of your customers. Step up and be the professionals you say you are.
Check out the admin panel, where you will be able see all activity such as notifications, messages, insights, new likes and other things. You can manage your page from the admin panel or choose to hide it.
These new changes will take getting used to for some…I’ve already seen some rebellion. Just remember, this is social medial and this move is gently guiding people to become more personal. No blatant sales pitches. It’s about listening to what your customers want and building that relationship with them.
Love it or leave it the new changes take effect March 30th but you don’t have to wait until then. You can see a preview of your page until you’re ready to publish it. Here is Facebook’s own tutorial, enjoy!
Golda Smith is a single mom who is building her "Business From The Kitchen Table" working with entrepreneurs to support them in the tasks that holds their businesses together. Let's connect on Facebook, I'd love to see you!