If You’re Not Charging Then You’re Getting Pimped
By Golda Smith
Do you have a fabulous service that you know people need and have told you they need but for some reason you’re not putting it out there? Maybe you’re afraid of being judged or you don’t feel that you deserve to receive the money. You’re so used to giving it away, why bother ask people to pay now.
Here’s why. You have a moral obligation to do so! To keep giving it up, means that you’re getting pimped.
I’ve mentioned before that I was part of a coaching program with the fabulous Mompreneur Sandi Krakowski, and on more than one call I’ve listened to people who have struggled with the thought of charging people for their services or products.
Personally, I feel that if you have it and they want it, charge for it.
Case in point…
A few weeks ago, I ran into an acquaintance, someone I’d gone to school with. I’m talking elementary, junior high and high school. He’s an entrepreneur and has noticed my presence in social media and asked me to speak with him about how he could increase exposure for his business. I said “sure, let me check my calendar and I’ll let you know”. When I get home I shot him an email with my availability as well as my hourly rate. He sends me a response saying that he had to talk with his business partner and would get to me…haven’t heard from him since. Not losing any sleep either.
“If you don’t know what your time is worth, you can’t expect the world to know it either.” –Dan Kennedy
I don’t have time to just kick it with you spilling what I know for free. I’m a mom of two growing children. I’ve got organizations that I want to help support with my donations. I have a dream of buying and rehabbing homes and providing quality housing for families. All of those things require money. So I won’t give my knowledge away for free. I’ve invested and continue to invest into my education with coaching, every book I purchase, every seminar I attend, and every conference call I’m on.
It’s taken me awhile to get to this point. Many times I have allowed people to “pick my brain” and I’ll say that it’s all right every once in a while, in the long run it serves no one to consistently give away all the goodies for free. You have a life to live and dreams to fulfill. You have an obligation as a business owner to protect your intellectual property.
So what does this look like? For starters only you know what your time is worth so don’t be afraid to share it when people are asking for a piece of your day…you’ve got to be ruthless with your time. Secondly, when you create products or you have services then you need to stand by them. It shows confidence in yourself and a level of respect for what it is that you’re offering.
I recently began offering to set up wordpress sites for business owners. I felt called to do this because I know how to create wordpress sites. After all, I created and maintain my site myself. I’ve had one or two people, who indicated they need my help, ask me the same questions here and there trying to figure it out yet they would rather run around in the dark than just make the investment and have me do it for them in the blink of an eye. Well it’s obvious that they don’t know what their time is worth. That’s the kind of person that I have no desire to work with.
What I hope that you take away from this article is that you have a moral obligation to work your business and make it profitable. There’s a fabulous book that I want to recommend if you’re feeling a little stuck and it’s “The War of Art” by Steven Pressfield. It’s all about breaking through your mental crap and winning those internal battles that I think we’ve all had at one time or another. I wish you much success!
Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE reportentitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!