If You’re Not Charging Then You’re Getting Pimped

by golda on September 26, 2011


If You’re Not Charging Then You’re Getting Pimped
By Golda Smith
Do you have a fabulous service that you know people need and have told you they need but for some reason you’re not putting it out there? Maybe you’re afraid of being judged or you don’t feel that you deserve to receive the money. You’re so used to giving it away, why bother ask people to pay now.
Here’s why. You have a moral obligation to do so! To keep giving it up, means that you’re getting pimped.
I’ve mentioned before that I was part of a coaching program with the fabulous Mompreneur Sandi Krakowski, and on more than one call I’ve listened to people who have struggled with the thought of charging people for their services or products.
Personally, I feel that if you have it and they want it, charge for it.
Case in point…
A few weeks ago, I ran into an acquaintance, someone I’d gone to school with. I’m talking elementary, junior high and high school. He’s an entrepreneur and has noticed my presence in social media and asked me to speak with him about how he could increase exposure for his business. I said “sure, let me check my calendar and I’ll let you know”. When I get home I shot him an email with my availability as well as my hourly rate. He sends me a response saying that he had to talk with his business partner and would get to me…haven’t heard from him since. Not losing any sleep either.
“If you don’t know what your time is worth, you can’t expect the world to know it either.” –Dan Kennedy
I don’t have time to just kick it with you spilling what I know for free. I’m a mom of two growing children. I’ve got organizations that I want to help support with my donations. I have a dream of buying and rehabbing homes and providing quality housing for families. All of those things require money. So I won’t give my knowledge away for free. I’ve invested and continue to invest into my education with coaching, every book I purchase, every seminar I attend, and every conference call I’m on.  
It’s taken me awhile to get to this point. Many times I have allowed people to “pick my brain” and I’ll say that it’s all right every once in a while, in the long run it serves no one to consistently give away all the goodies for free. You have a life to live and dreams to fulfill. You have an obligation as a business owner to protect your intellectual property.
So what does this look like? For starters only you know what your time is worth so don’t be afraid to share it when people are asking for a piece of your day…you’ve got to be ruthless with your time. Secondly, when you create products or you have services then you need to stand by them. It shows confidence in yourself and a level of respect for what it is that you’re offering.
I recently began offering to set up wordpress sites for business owners. I felt called to do this because I know how to create wordpress sites. After all, I created and maintain my site myself. I’ve had one or two people, who indicated they need my help, ask me the same questions here and there trying to figure it out yet they would rather run around in the dark than just make the investment and have me do it for them in the blink of an eye. Well it’s obvious that they don’t know what their time is worth. That’s the kind of person that I have no desire to work with.
What I hope that you take away from this article is that you have a moral obligation to work your business and make it profitable. There’s a fabulous book that I want to recommend if you’re feeling a little stuck and it’s “The War of Art” by Steven Pressfield. It’s all about breaking through your mental crap and winning those internal battles that I think we’ve all had at one time or another. I wish you much success!

Golda Smith is a single mom who is building her "Business From The Kitchen Table" and enjoys working with other moms to get them into the happy zone and living the lives they were meant to live! She has a FREE reportentitled “5 Ways To Talk To People About Your Business Without Ever Picking Up The Phone”. Don’t listen to another dial tone, get this NOW!



{ 7 comments… read them below or add one }

1 LuSundra Everett
Twitter: lusundraeverett
September 26, 2011 at 4:12 pm

There really needs to be a high 5 app here! I was just cruising by Goldasmith.com to see what was going on, and glad I did. This is THE truth! It took me a minute to get here too! We've worked hard and spent money to learn what we know. I think it's selfish of others to not expect to pay.


2 Golda
Twitter: only1golda
September 28, 2011 at 4:48 pm

Hi LuSundra! Always great to see you here. This is as much for service providers as for people who want our services. There are many people who want to earn a lot of money but don’t believe they deserve it and that’s going take a shift in mindset


3 Shannnon September 27, 2011 at 9:46 am

This is great advice!  I think too often we tend to diminish ourselves and not give ourselves credit for what we're really worth.  (I think women are worse for this than men.)  Your post is a great reminder.  Thanks!


4 Golda
Twitter: only1golda
September 28, 2011 at 4:49 pm

Great comment Shannon. Women are notorious for this. We need to stop devaluing ourselves on all levels!


5 Kelli September 29, 2011 at 2:37 am

Coming from a work from home freelancer, Its so liberating when you stop yourself and say "Wait, I'm worth more!" and you adjust your bid a little higher, only to have it snatched right up and granted the contract! I use to self myself short all the time. Something about working in your pajamas will do that….


6 Carol@simple_catholic
Twitter: simple_catholic
October 11, 2011 at 6:34 pm

Well said, Golda! I work at home as an Administrative Support Consultant (a.k.a. Virtual Assistant http://www.carolda.com/ ) and I see this all the time in my industry. There are many VAs out there who are highly skilled women who charge almost nothing (or gives away services for free) and then wonder why they are not having the success they want. But, like you said, it's because they need to change their mindset to believe in the value their services bring to others.


7 Golda
Twitter: only1golda
October 12, 2011 at 11:15 am

That’s fabulous Carol, I like your site. One of the questions Oprah asked on her Lifeclass was “what’s holding you back?”, the response that won by a landslide (sadly) was fear! This, in my opinion is why people don’t charge what they’re worth, give up and then wonder why they’re not having success. That mindset is a tricky little bugger that will take you out if you let it.


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